Senior Lifecycle Growth Manager

About Ethos Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten. About the role: We are hiring a Sr. Lifecycle Growth Manager to own activation end-to-end — the single highest-leverage stretch of our funnel. This is the work of recovering applicants who stall mid-application and converting approved customers who have not yet activated into paying policyholders. It is where intent either converts into revenue or leaks out, and it is the workstream with the most room to move the business in the next four quarters. You will own the lifecycle strategy across two connected phases. In pre-approval, you will own the recovery layer for application drop-off — the sequences, nudges, and in-product interventions that bring stalled applicants back into the flow and through to approval. In ANA, you will own a fully personalized program segmented by where the approved customer dropped off and what the behavioral signals tell us about why. This is a high-leverage IC role for someone who operates like a PM, thinks like a data scientist, and ships like an operator. You will run a high-velocity experimentation program, design product-led growth loops that go beyond email, and be the operational spine that turns activation OKRs into shipped work. This is not a campaign-manager role. It is a role for someone who wants a seat at the strategy table, who can debate tradeoffs with a Director, and who is as comfortable writing SQL as writing a test plan. What You'll Own: Application Drop-Off Recovery Own the lifecycle layer that recovers applicants who stall mid-application. You will map where drop-off concentrates across the application flow — saved-progress abandonment, step-level friction, medical exam scheduling hesitation, underwriting-window stalls — and build targeted recovery interventions for each leak point. You will work step-by-step, not in generic sequences: a customer who drops off at health disclosure gets a different treatment than one who drops off at payment details. You will partner with Product and Engineering on in-product recovery surfaces (saved-progress resumption, step-specific support prompts) and own the outbound recovery motion across email, SMS, push, and Regal. Success is measured in step-to-step conversion lift and applicant-to-approved rate. ANA Personalization Own the ANA program with personalization as the core design principle, not a phase-two enhancement. The primary segmentation axis is drop-off point — a customer who was approved but never returned to view their quote needs a fundamentally different treatment than one who viewed a quote, selected a term, and abandoned at checkout. You will build distinct journeys for each drop-off cohort and layer secondary personalization on top: persona signals (price-sensitive, health-uncertain, comparison shopper, distracted/busy), term-length selected, quoted price band, and engagement recency. You will own the evergreen ANA flow, term-length education moments, pricing transparency touchpoints, and social proof frameworks — all tuned to the specific drop-off point they are recovering. Success is measured in activation rate lift by cohort, not in email opens or aggregate sends. Experimentation Engine Own the end-to-end testing roadmap for activation. Move us from sporadic tests to a high-velocity program — 10+ well-designed experiments per quarter with clean hypotheses, appropriate power, and ruthless post-mo ... (truncated, view full listing at source)