Group Manager, Growth Marketing - Acrobat Engagement

The Opportunity Adobe is seeking a Group Manager, Growth Marketing (Product-Led Growth & Experimentation) to lead and scale a high-impact team responsible for in-product experimentation across Acrobat. This role sits within the Retention and Value Discovery Product Marketing team and is at the center of driving material ARR & engagement impact through rigorous experimentation, targeted messaging , and deep partnership with Product and Data Science. The primary focus is improving trialist retention and sustained user engagement by delivering the right message to the right user at the right moment, accelerating value discovery through programmable in-product surfaces (e.g., modals, notifications, panels, onboarding flows) across desktop, web, and mobile. You will own the strategy, process, and execution model for how we test, learn, and scale winning messages and experiences — defining targeting approaches, journey-based sequencing, and experimentation frameworks that drive measurable behavior change. Beyond running tests, this role is responsible for expanding the surface area and velocity of experimentation, enabling the team to operate with greater reach and impact. This is a senior leadership role for someone who combines experimentation expertise , analytical depth, and organizational leadership to build a best-in-class growth engine that directly influences Acrobat’s revenue trajectory. What You’ll Do Experimentation Strategy & Scale Define and own the experimentation vision, strategy, and roadmap across Acrobat’s in-product messaging and programmable surfaces Build and scale a high-velocity experimentation engine that delivers measurable ARR impact Establish guidelines for message and journey hypothesis development, test composition, measurement, and statistical rigor Drive prioritization frameworks that focus the team on the highest-impact growth opportunities — balancing targeting precision, journey sequencing, and surface reach In-Product Messaging & Surface Expansion Lead efforts to expand and operationalize in-product messaging surfaces (e.g., modals, notifications, panels, onboarding flows) for experimentation Partner with Product and Engineering to increase the accessibility, flexibility, and scalability of messaging and experimentation surfaces Identify gaps in current capabilities and drive platform investments that unlock faster message testing and iteration Team Leadership & Operating Model Lead, mentor, and grow a team of growth marketing and experimentation managers Build a culture of accountability, speed, and data-driven decision making Define team processes, workflows, and operating cadence to improve efficiency and impact Elevate team capabilities in experimentation, analytics, and growth marketing strategy Data, Segmentation & Modeling Partner closely with Data Science to develop advanced segmentation, targeting, and predictive models that inform message relevance and journey timing Ensure experiments are grounded in strong analytical frameworks and clear success metrics Leverage user behavior, lifecycle signals, and propensity modeling to drive more effective message targeting and experimentation Translate insights into scalable growth opportunities and strategic recommendations Business Impact & Cross-Functional Influence Own and deliver against trialist retention, sustained engagement, and ARR impact through experimentation Drive improvements in how and when value is communicated to users , that increase activation depth and long-term product usage Influence product roadmap and investment decisions through proven test outcomes Collaborate deeply with Product, Engineering, PMM, and Analytics to align on retention and engagement priorities Communicate results, insights, and strategic direction to senior leadership What You’ll Need to Succeed 1 0 years of experience in growth marketing , experimentation, or related roles ... (truncated, view full listing at source)