Vice President, Patient Journey Innovation

Vice President, Patient Journey Innovation About Equip Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes https://equip.health/outcomes and treatment approach at www.equip.health. http://www.equip.health Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.  Recognized by Time https://time.com/collection/time100-companies-2023/6285207/equip/ as one of the most influential companies of 2023, along with awards from Linkedin https://www.linkedin.com/pulse/linkedin-top-startups-2022-50-us-companies-rise-linkedin-news/ and Lattice https://lattice.com/blog/announcing-the-2023-finalists-for-lattices-people-success-awards, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families. About the role The Vice President, Patient Journey Innovation will build and lead a team responsible for the overall patient engagement journey, digital experience design, and therapeutic content strategy and execution across Equip’s platform - ensuring every touchpoint motivates, supports, and retains patients in care. This is a uniquely cross-functional leadership role, sitting at the intersection of content, UX, behavioral science, and clinical outcomes. The Vice President, Patient Journey Innovation requires someone who understands what drives and undermines the motivation and decision-making of people in recovery, and how to translate that into scalable digital experiences that drive sustained engagement for a clinically sensitive population. Responsibilities - Define and drive a comprehensive patient engagement strategy and framework rooted in evidence-based behavior change models, including motivation theory, self-determination theory, habit formation, and relapse prevention principles. Leverage AI-driven personalization and predictive modeling to identify at-risk patients early and trigger timely, behaviorally informed interventions before drop-off occurs. - Lead the vision and execution of patient-facing product experiences, ensuring Equip’s platform is intuitive, accessible, and clinically aligned for individuals in recovery. Apply behavioral design principles to build experiences that support sustained engagement without creating undue cognitive load or friction. - Build a content program that educates, motivates, and supports patients and families throughout treatment, including in-app messaging, psychoeducational resources, and milestone communications. Ground all content in health literacy principles and behavioral communication frameworks, and use AI tooling to scale production and personalize messaging by patient segment without sacrificing clinical accuracy. - Behavioral science & optimization — Serve as the internal authority on behavioral science application across engagement, content, and experience design. Partner with Clinical, Data, and Product teams to design and test behaviorally informed interventions and apply machine learning models to continuously refine segmentation, targeting, and intervention timing. - Oversee the full patient communication journey across email, SMS, and in-app channels, from onboarding through active treatment and ultimately step down, informed by clinical, behavioral, and data signals to ensure messaging applies the right behavior lever at the right time. Use AI-powered ... (truncated, view full listing at source)