Director, Social Media

Our Purpose At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow. If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here. About Us SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters. Our teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity. What Are We Looking For? We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes. As our Director of Social Media, you are a strategic leader with a deep understanding of both social media trends, platforms, and technologies, as well as the AI and cybersecurity markets. You will bring a proven track record of driving engagement, brand awareness, and growth for corporate social media, employee advocacy and executive thought leadership. What Will You Do? Strategy Leadership: Develop and execute a global social media strategy aligned with corporate, brand, and revenue objectives. Lead and mentor a high-performing social team. Partner with Brand, Threat Intelligence, Product Marketing, Tech Evangelism, Demand Generation, Field Marketing, Regional Marketing, Talent Brand, and Investor Relations teams to optimize social content creation and ensure alignment. Content Brand Authority: Elevate SentinelOne’s thought leadership in AI and cybersecurity. Build executive social programs for key leaders (CEO, CTO, etc.) Drive creative storytelling across product launches, threat reports, events, and breaking news. Oversee always-on content calendars and rapid-response engagement for key AI and cybersecurity moments. Performance: Own KPIs including engagement, share of voice, audience growth, and marketing-influenced pipeline. Lead brand objectives side of paid social investment strategy and optimization. Report on key social metrics to marketing and company leadership. Community Advocacy: Grow and nurture a community of security practitioners, SentinelOne customers and partners, security researchers, AI and cyber influencers, and investors. Enlist and empower employees, executives, and partners to amplify news, content, and accolades. Provide crisis communications support with real-time monitoring and community engagement. Innovation: Continually test emerging platforms, channels, new formats, and AI-enabled content tools. Continuously refine creative and copy based on performance data and platform evolution. Team Management: Lead, mentor, and manage a team of social media professionals, fostering a collaborative and high-performance culture. Oversee the recruitment, development, and retention of top talent. What Skills and Knowledge Will You Bring? 10+ years of experience in corporate social media. 5+ years leading teams in B2B technology. AI and/or cybersecu ... (truncated, view full listing at source)