Vice President Marketing Strategy

Job Description Vice President, Marketing – Latin America As Vice President, Marketing – Latam, reporting to the Chief Marketing and Communications Officer, you will partner closely with the Latam Leadership Team to set and execute the integrated regional marketing and communications strategy across key Latin America markets, including Brazil, Argentina and Chile. Leading a regional team of 70, you'll bring together demand generation, digital, brand, events, and communications to deliver measurable business outcomes—while strengthening and protecting the Thomson Reuters reputation in-region. ABOUT THE ROLE In this opportunity as Vice President, Marketing – Latin America, you will: Set Latam marketing & communications strategy: Create and execute a comprehensive integrated marketing plan aligned to the Latam segment strategy, balancing short- and long-term growth objectives. Drive measurable commercial outcomes: Deliver key results including marketing-attributed sales, lead and appointment generation, return on marketing investment (ROMI), and funnel velocity. Lead omni-channel, persona-based GTM: Activate digital-first and omni-channel campaigns with differentiated messaging, content, and storytelling aligned to customer personas and journey touchpoints. Orchestrate cross-functional execution: Assemble and lead cross-functional teams across Centers of Excellence (demand gen, brand, events, digital marketing, communications/PR, social media, etc.) to launch and scale marketing programs for new and existing products. Elevate regional communications & reputation: Build and run an integrated Latam communications strategy (internal and external), ensuring consistent narratives across earned, owned, and shared channels—and supporting reputation management and executive communications. Use customer insight to improve targeting & performance: Leverage end-to-end customer insights (e.g., Customer360) and marketing/sales enablement technology to improve targeting, personalization, lead quality, and sales handoff. Own investment prioritization & performance governance: Partner with Latam leadership and cross-functional stakeholders to assess priorities, evaluate ROI/impact, build a balanced investment plan, and continuously monitor KPIs—adjusting plans to optimize results over time. Deliver thought leadership & engagement at scale: Build credibility and customer connection through events, panels, roundtables, and other engagement opportunities that support pipeline and long-term brand equity. Lead and develop a high-performing team: Manage and coach a significant regional marketing team across multiple geographies, driving operational excellence, collaboration, and execution discipline in a matrix environment. ABOUT YOU You're a fit for the role of Vice President, Marketing – Latin America if your background includes: 15 years of senior marketing leadership experience, building and executing go-to-market strategies in a large, matrixed B2B software/technology multinational environment. Proven ability to translate business strategy into integrated plans that deliver revenue outcomes (pipeline, marketing-attributed sales, ROMI, funnel velocity, retention, cross-sell/up-sell, and new product growth). Demonstrated success leading regional communications (internal and external), including PR/earned media strategy, executive communications, and reputation management. Strong capability in digital and omni-channel marketing, including campaign activation across channels (e.g., web, email, advertising, in-product, etc.). Deep data-driven marketing experience, using insights for segmentation, targeting, personalization, performance optimization, and executive-level storytelling on marketing impact. Hands-on experience leveraging marketing technology stacks to operationalize campaigns and measurement. A track record of leading, inspiring, and scaling teams across geographies—building strong partnerships and influence across fu ... (truncated, view full listing at source)