Job Description
We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!
Your opportunity
We are looking for an experienced regional marketer to join our growing team! Reporting to the Director, EMEA Marketing, you’ll be responsible for delivering programs that create, influence, and accelerate pipeline for sales-owned enterprise accounts across EMEA.
How do you know if you’re a good fit? You have a consistent track record of planning and executing a wide variety of regional marketing programs end-to-end. You get just as excited about creating an engaging experience as you do about flawless execution. You have a “get curious” mind set and want to better understand the needs of both our customers and our sales teams. You have an outgoing personality, are not afraid to talk to customers and treat every interaction as an opportunity for market research. Who are they? Why did they come? Did they get what they needed? What can we do better? Being data-driven is in your DNA - from identifying which accounts and personas to target to analyzing program results and making sure the leads from your programs are getting assigned correctly and followed up on. You’re comfortable working independently and know how to build relationships across the organization to help you achieve your goals. You enjoy testing and experimenting with new tactics and aren’t afraid to fail, learn, and improve. If this sounds like you, read on!
What you'll do
Plan and execute regional marketing programs including 3rd-party events, tradeshows, New Relic-hosted events, and ABM activities for selected accounts.
Develop and deliver multi-channel promotion plans to drive attendance and engagement across programs, working across email, paid media, social, sales teams, SDRs, and direct outreach.
Contribute to the development and execution of the field marketing strategy by working closely with enterprise sales teams to understand market priorities and shape customer- and prospect-facing programs that support pipeline and opportunity creation.
Manage and produce field programs and events (both virtual and in-person), including executive breakfasts/dinners, workshops, webinars, customer-led panels, and partner events, working cross-functionally with internal teams and customers.
Build registration pages using Drupal templates and create campaigns in Marketo and SFDC.
Work closely with creative, copywriting, and marketing operations teams to deliver programs effectively.
Define KPIs with the marketing director, track budgets and vendors, and oversee program logistics from planning through execution.
Track, measure, and communicate program performance using marketing analytics tools, ensuring clear reporting and continuous optimisation of campaign results.
This role requires
Solid experience working in Field Marketing, preferably in the B2B technology space
With experience in trade shows, conferences, roadshows, workshops, webinars, executive roundtables and more.
Understanding of Account-Based Marketing principles and tactics with demonstrable examples of putting them into practice
Proven Salesforce Marketo expertise - setting up campaigns, building emails, creating reports, understanding leads vs contacts, etc.
An ingrained sense of accountability for your programs and being wired to operate at a fast pace with a sense of urgency
Excellent English written and verbal communication
Ability to plan and deliver against hard deadlines, and manage several projects at one time in an effective manner
Bonus points if you have
Demonstrable re ... (truncated, view full listing at source)