Director, Product Marketing – GTM

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands. About the Role Veeam is expanding into the enterprise with a broader platform across Data Security, Identity, and AI trust . We are looking for a Director of Product Marketing to own and scale the enterprise go-to-market motion—translating our platform and solutions into repeatable plays that drive pipeline, accelerate deals, and expand within strategic accounts. This role is focused on execution at scale: turning strategy into field success, and ensuring we win in complex enterprise environments. What You’ll Do Define and operationalize GTM plays for enterprise customers across key segments and industries Develop clear value frameworks aligned to enterprise buying groups (CIO, CISO, Data Leaders) Partner with sales leadership to improve deal velocity, win rates, and expansion Translate positioning and solutions into pipeline-generating programs Align closely with demand generation, partners, and customer success to ensure consistent execution across the funnel Support cross-sell and platform adoption within the existing install base Build enterprise-ready sales plays, messaging, and tools for complex, multi-stakeholder deals Develop battlecards, objection handling, and competitive positioning Actively support strategic deals and top accounts with tailored messaging and deal strategy Create repeatable frameworks for account targeting, segmentation, and deal progression Ensure global consistency while enabling regional flexibility Continuously refine GTM based on field feedback and performance data What You’ll Bring 8–12+ years in product marketing or GTM roles in enterprise software Strong understanding of enterprise sales cycles and complex deal dynamics Experience building and scaling repeatable GTM motions Track record of driving measurable outcomes: pipeline, revenue, adoption Ability to work cross-functionally with sales, marketing, and product teams Bonus Skills A GTM operator who knows how enterprise deals actually get done Understand technical products and translate capabilities into use cases and outcomes A leader in marketing and a partner to sales, with strong field credibility Highly execution-oriented with a focus on business outcomes, not just assets Comfortable in ambiguity, but relentless about driving clarity and results What you'll get Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents Medical, dental, and vision coverage starting on your first day Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program 401(k) retirement plan with company matching contributions Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time AirVet: 24/7 virtual veterinary care at no cost Legal services, identity protection, and supplemental health insurance options Tax-advantaged spending accounts for healthcare, dependent care, and commuting Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning #LI-TS1 Compensation Transparency Veeam is committed to pay transparency and equitable compensation. ... (truncated, view full listing at source)