Director, Global Social Media

Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director, Global Social Media Who is Mastercard? Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Title and Summary Director, Global Social Media The role is in the Global Brand & Advertising team who help drive business and brand objectives by building the brand as a key enabler of our business. Defining the brand strategy and driving preference and consideration among target consumer segments and B2B buying groups through compelling, culturally relevant, marketing strategies and campaigns that cut through and drive engagement and business and brand outcomes. The team is focused on cultivating a future-proofed branding & advertising strategy that drives design and brand excellence. We collaborate and partner with teams across the organization, including Regional Marketing, Communications, Product teams, Operations & Technology, and HR. Overview As Global Social Media Director (reporting to the SVP, Global Brand Advertising, Social Media & Agency Relations), you will set the global vision and operating model for Mastercard’s social channels, building community, elevating creative output, and driving measurable impact for the business. This role is central to bringing our brand strategy to life on social through bold, culturally relevant storytelling and best-in-class community building and management. You will provide strategic counsel and hands-on leadership, shaping what we say, how we show up, and how we engage, partnering with Global, Regional, and Market teams to build programs that strengthen brand affinity, grow our audience, and differentiate Mastercard as a top global brand. The Job You will define how Mastercard shows up on social, building community, sparking conversation, and bringing our brand to life through creative, culturally relevant storytelling. You will translate business priorities into clear, measurable social plans across priority platforms. Building on a strong foundation, you will elevate our global social strategy for the next phase of growth, raising the creative bar, accelerating community growth, and drive engagement. You will lead the global social Center of Excellence and set clear direction on channel roles, content standards, tone of voice, and paid vs. organic approach so markets can create locally relevant work with a consistent Mastercard point of view. You will partner closely with regional and local teams, using insights and performance learnings to refine guidelines, share best practices, and inspire the strongest work across the world. You will ensure our social presence expresses the Mastercard brand through strong visual, audio, and written craft—anchored in our tone of voice and multi-sensory strategy, and shaped through the lens of inclusion—so we continue to earn relevance as a leading brand on social. You want to be a part of this team because you believe social is where brand, culture, and community come to life. You’re a collaborative thought partner and consumer advocate who brings strong creative judgment, able to spot a great idea, shape it into compelling storytelling, and raise ... (truncated, view full listing at source)