Integrated Capability Marketing Manager, Agentic & AI Marketing (Global)

Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Integrated Capability Marketing Manager, Agentic & AI Marketing (Global) Services is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, business experimentation, and data-driven information and risk management services. Mastercard Services is hiring a global B2B Marketing Manager to own how AI‑powered capabilities are brought to market. Sitting within Integrated Capability Marketing, this role focuses on shaping and executing campaigns that connect multiple products into one clear, compelling story. You will lead AI‑led initiatives, including Agentic Commerce, translating complex capabilities into language that resonates with both business and technical audiences. This is a hands‑on role with real ownership of campaign direction, content strategy, and activation, delivered in close partnership with product, marketing, and communications teams. It suits a marketer who enjoys operating at scale, navigating ambiguity, and helping define something new within a global organization. Role • Own the end‑to‑end planning and delivery of global AI‑focused B2B marketing campaigns, from early campaign design through launch and activation across priority channels. • Translate cross‑portfolio AI capabilities into clear, compelling narratives that resonate with both executive decision‑makers and technical audiences. • Develop high‑impact thought leadership and consideration‑stage content, including research reports, whitepapers, toolkits, and guides that support buyer understanding and adoption. • Orchestrate integrated content journeys across digital, paid media, field activation, partner, and communications channels to ensure a consistent story across touchpoints. • Partner closely with product, Services marketing, communications, and digital teams to align campaign direction with product priorities and evolving messaging frameworks. • Manage and brief external agencies and research partners to deliver content, creative, and media aligned to campaign goals. • Own and manage campaign budgets, including media spend and agency investment, and contribute to business cases for additional funding where required. • Track campaign performance across engagement and effectiveness metrics, using insights to refine messaging, formats, and channel mix over time. • Support the evolution of Mastercard’s AI positioning, helping ensure consistency and clarity across regions and solutions. All About You • Experience delivering global B2B marketing campaigns or programs, ideally within complex, matrixed organizations. • A strong writing and storytelling background, with the ability to create clear, engaging content from complex subject matter. • Professional experience in technology, SaaS, or platform‑based environments, with exposure to technical or developer‑adjacent audiences. • Comfortable explaining sophisticated concepts—such as AI, platforms, or APIs—in ways that are accessible and relevant to different buyer groups. • Proven ability to work effectively across multiple stakeholders and functions, influencing without direct authority. • Confidence operating in environments where messaging is still evolvi ... (truncated, view full listing at source)