Inbound & Performance Marketing Manager

Inbound & Performance Marketing Manager ABOUT OSCILAR Oscilar is building the AI Risk Decisioning™ platform for banks and fintechs. Our platform enables financial institutions to manage fraud, credit risk, compliance, and onboarding decisions in real time using modern AI infrastructure. We work with leading fintechs and financial institutions and are backed by world-class investors. Oscilar was founded by Neha Narkhede, co-creator of Apache Kafka and co-founder of Confluent. We are building a category-defining company — and our GTM engine will be a core competitive advantage. WHY JOIN US? Mission-driven teams: Work alongside industry veterans from Meta, Uber, Citi, and Confluent, all united by a shared goal to make the digital world safer. Ownership and impact: We believe in extreme ownership. You'll be empowered to take responsibility, move fast, and make decisions that drive our mission forward. Innovate at the cutting edge: Your work will shape how modern finance detects fraud and manages risk. ROLE OVERVIEW We are hiring a Founding Inbound & Performance Marketing Manager to own paid channels, website conversion, and inbound optimization at Oscilar. Your job is to turn paid spend and site traffic into pipeline. You will run Google, LinkedIn, content syndication, and emerging channels end-to-end, and you will own the website as a conversion surface — from landing page builds to analytics to attribution. This role is for a marketer who ships campaigns and experiments weekly, not one who waits for a perfect brief. You will live in ad platforms, CMS, and analytics tools, and you will make tradeoffs between volume, cost, and pipeline quality every day. This is a high-ownership role with direct impact on how much pipeline the inbound engine creates and how efficiently we convert the traffic we already earn. You will report to the Head of Growth and partner closely with our Content, Events, BDR, and Growth Engineering teams. WHAT YOU’LL OWN PAID CHANNELS - Own Google Ads end-to-end — keyword strategy, ad copy, bidding, landing pages, and negative keyword hygiene - Own LinkedIn Ads across awareness, ebook lead gen, webinar promotion, and retargeting - Run content syndication programs against target account lists, including vendor selection and performance testing - Launch and test emerging paid channels: Meta, YouTube, programmatic/ABM display, review sites, newsletter sponsorships, and podcasts - Set budgets, forecast pipeline, and reallocate spend based on channel ROI WEBSITE & INBOUND OPTIMIZATION - Own the marketing website as a technical surface — CMS, page builds, site performance, and routine hygiene - Run conversion rate optimization across key pages, with a focus on interactive demo, ROI calculator, and use case landing pages - Ship landing page tests for paid campaigns and read results with statistical rigor - Partner with the content team on SEO and AEO-driven page structure ANALYTICS & ATTRIBUTION - Own UTM conventions, form tracking, and lead source hygiene across HubSpot and Salesforce - Partner with RevOps and Growth Engineering on multi-touch attribution, campaign object design, and channel ROI reporting - Manage the deanonymization stack and turn site signals into GTM activations - Build dashboards that answer "which campaign drove last week's pipeline" in one click, not three reports SEO (NICE TO HAVE) - Partner with or directly run technical SEO, AEO, and GEO audits - Collaborate with the content team on keyword strategy and content briefs - Scale AI-assisted blog production WHAT YOU’LL DO - Launch paid campaigns weekly across Google, LinkedIn, and emerging channels - Run an always-on experimentation calendar: creative tests, audience tests, landing page tests, bidding tests - Ship landing pages and site updates without waiting on design or engineering cycles - Own the performance review: weekly channel health, monthly pipeline attribution, quarterly spend reallocation - ... (truncated, view full listing at source)