(Senior) Digital Analytics Specialist

About the team: You’ll join the Digital Analytics team at SumUp, working closely with product, marketing, and analytics stakeholders across the company. The team plays a central role in enabling data-driven decision-making, with a strong focus on tracking, experimentation, and analytics infrastructure. As SumUp continues to scale, experimentation is becoming a key priority. The team is investing in building a strong experimentation culture, improving tracking architecture, and enabling teams to run reliable A/B tests. You’ll collaborate with a wide range of teams—from Online Marketing to Product—helping them make better decisions through high-quality data and insights. In this role, you’ll combine hands-on analytics work with stakeholder support and strategic improvements to our tracking and experimentation setup. What you'll do : Implement and maintain tracking using tools like Google Tag Manager, ensuring data quality and reliability Support teams across the company by troubleshooting tracking issues and advising on best practices Analyze data (e.g. GA4, BigQuery, Snowflake) to validate implementations and investigate inconsistencies Contribute to improving our analytics infrastructure, including tagging architecture and data models Play a key role in advancing experimentation at SumUp, supporting A/B testing initiatives and helping define best practices Drive standardisation and governance in tracking and experimentation across teams Create documentation, templates, and guidelines to scale knowledge and improve self-service Engage with stakeholders across Product, Marketing, and Data to align on priorities and solutions You’ll be great for this role if you have: Strong experience with Google Analytics 4 (web and/or app) and Google Tag Manager Solid understanding of tracking implementation, including server-side tagging Experience working with SQL and basic data transformation (e.g. ETL processes) Hands-on experience with A/B testing and a good understanding of the experimentation lifecycle A product analytics mindset, with the ability to connect data to business impact Experience working with cross-functional stakeholders and supporting non-technical teams Strong problem-solving skills and the ability to balance reactive support with proactive improvements Good understanding of privacy-first tracking (e.g. GDPR considerations) Nice to have: Experience with dbt or modern data tooling Exposure to marketing analytics or campaign tracking Experience helping scale experimentation practices or communities Why you should join SumUp: 🌍 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup 🌈 Commitment to Diversity and Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced 📚 A dedicated annual LD budget of €2,000 for attending conferences and/or advancing your career through further education 🚀 Enrolment onto our VSOP program: You will own a stake in SumUp’s future success 💶 A corporate pension scheme where we match up to 20% of your contributions 🔄 30 Days Sabbatical: Enjoy the unique opportunity to take a well-deserved break with our 30 days sabbatical benefit after completing 3 years of employment with SumUp 🔗 Referral Bonus: Earn additional rewards by referring talented individuals to join the SumUp team 🚵🏾‍♂️ Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, relocation assistance, subsidised office lunches About us: Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 36 markets rely on SumUp as their financial partner to manage payments, finance and customer r ... (truncated, view full listing at source)