Sr. Content Operations Manager, GEO & AI Visibility

Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data . Organizations around the world rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions. With more than $340M in funding – valued at over $1.7 billion and more than 650 customers, including 40% of the Fortune 100. As data becomes the foundation of every business, Alation is leading the way in helping organizations unlock their full potential. By bringing intelligence, automation, and trust to every interaction, we empower customers to scale data-driven innovation with confidence and speed. Joining Alation means being part of a winning team shaping the future of AI-powered data intelligence . We move fast, think big, and deliver results together. Job Description: Alation delivers an agentic knowledge layer that enables enterprises to achieve business outcomes and grow their most critical asset, knowledge. Alation pioneered the data catalog market and is trusted by hundreds of Fortune 5000 companies. Alation empowers organizations to realize hard ROI and business outcomes from data and AI. We’re looking for a technically fluent content operator to join our marketing team and help us modernize the way we reach enterprise buyers — in search engines, in AI-generated answers, and in the data community. This is a hands-on role leading generative engine optimization (GEO), SEO, agentic content workflows, and editorial production. You’ll work directly with Alation’s Head of Content to execute a program designed to shift how AI models describe us, how prospects find us in a world where LLMs are the new top of funnel, and how search engines rank us. If you are energized by building AI-assisted content systems, obsess over prompt share of voice and citation rates, and can move fast without sacrificing quality, this role is for you. What You’ll Do Own and execute Alation’s LLM visibility and GEO strategy — track prompt share of voice, citation rates, and sentiment using tools like Scrunch, and translate findings into a concrete, executable content plan. Build and run AI-assisted content workflows in GitHub, connecting intelligence inputs (customer-call transcripts, competitive signals, analyst reports) to scalable publishing outputs — at 10x the speed of traditional production. Write and optimize citable, entity-rich content targeting the “prompt universe” where enterprise buyers ask LLMs about products that support data governance, AI readiness, and agentic data management Lead and manage day-to-day of Alation’s GEO plan building briefs and crafting content, and be accountable for measurable outcomes tied to organic and AI search visibility. Execute content cleanup, redirect strategies, and competitive comparison pages designed to shift how retrieval-augmented LLMs surface and frame Alation vs. category alternatives. Manage off-page authority building, tracking third-party mentions on sites like Reddit and Quora, and delivering content that addresses key competitive gaps Define and report on key metrics — track the Content-to-Pipeline loop across brand mentions, LLM referral trends, page-level engagement, and content reuse across field and digital channels. What You’ll Bring 5 years of experience in content marketing, digital marketing, or technical content strategy — ideally in B2B SaaS or enterprise software. Demonstrated experience with generative engine optimization (GEO) and LLM visibility — you understand how AI models retrieve, rank, and recommend content, and you’ve built programs to influence that. Ability to write across a variety of channels and platforms, from web copy to white papers and LinkedIn thought leadership content Deep, hands-on SEO expertise: keyword research, on-page optimization, content gap analysis, and a track record of moving organic ran ... (truncated, view full listing at source)