Associate Manager, CRM

Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities. Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. We encourage you to explore Have Fun and Is Motion Gaming Back? , as they offer a deeper look into our culture, values, and explain how our approach to motion gaming differs from previous generations. To protect yourself from recruitment scams, please note that Nex communicates through official company emails ending in @nex.inc. If you receive a suspicious email or message, please do not respond and report it immediately to us. Location: Remote (USA Canada only) Annual salary: USD 80,000 - USD 105,000 Type: Full-Time Reports to: Manager of Lifecycle Marketing The Role Nex is looking for a creative and data-driven Associate Manager, CRM to assist in building and scaling our customer journeys from acquisition through engagement and retention across multiple communication channels, including email, push, SMS, and long-form content. This role is for someone with hands-on experience building flows, segmenting audiences, and running the day-to-day CRM functions of a growing organization. You’ll assist our Manager, Lifecycle Marketing in designing multi-channel, high-impact journeys, partnering cross-functionally to deliver communications that are both performance-driven and genuinely helpful and interesting to our players and families. What You'll Do Assist in creating, building, and optimizing key lifecycle marketing strategies across owned channels, including email, push, SMS, and long-form content. Help evolve our CRM strategy, including weekly campaigns, automated flows, segmentation, deliverability, and reporting Develop scalable segmentation and personalization frameworks informed by customer behavior and lifecycle stage Run hypothesis-driven A/B tests across messaging, creative, cadence, and timing Maintain lifecycle channel health, including deliverability, list hygiene, compliance, and frequency management Work with the Lifecycle and Data teams to help track and report on lifecycle KPIs, including revenue contribution, engagement, churn, and retention Translate performance insights into clear recommendations and optimizations that improve conversion, retention, and customer experience. Partner with Brand, Growth, Product, and CX to improve the customer journey and ensure lifecycle messaging is accurate, timely, and customer-first Create clear processes and documentation to support the company’s rapid growth Description At least 2 years of CRM and lifecycle marketing experience, preferably in digital subscription, kids and family, and/or gaming industries Hands-on experience with Salesforce or another comparable CRM platform Deep experience with email SMS automation, segmentation, and testing Excellent time management, cross-functional communication, and collaboration skills Strong attention to detail and experience QAing emails and other communications Analytical and data-driven with experience in analytics and attribution platforms; ability to perform data d ... (truncated, view full listing at source)