Senior Demand Generation Manager

About Workato Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit www.workato.com Why join us? Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why: Business Insider named us an “enterprise startup to bet your career on” Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America Quartz ranked us the #1 best company for remote workers Responsibilities We are looking for a strategic, data-driven Senior Manager of Digital Marketing ABM to own and scale our digital presence and account-based programs across ANZ region. This is a high-impact, highly visible role that sits at the intersection of demand generation, brand experience, and revenue acceleration. You will architect and execute multi-channel digital campaigns, develop personalised Account-Based Marketing (ABM) and Account-Based Experience (ABX) programs for our most strategic accounts, and partner closely with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand existing accounts. In this role, y ou will also be responsible to: Digital Marketing Campaign Management Own end-to-end planning, execution, and optimisation of integrated digital marketing campaigns across paid search, paid social (LinkedIn, Meta), display, email, SEO, GEO and content syndication. Develop compelling, audience-centric messaging and creative content that resonate across different buyer personas, industries, and funnel stages. Manage campaign budgets with a rigorous focus on ROI; monitor, report, and continuously improve performance metrics (CPL, MQL, pipeline influenced, CAC). Collaborate with design, and web teams to ensure landing pages, assets, and digital touchpoints are conversion-optimised and on-brand. Drive localised campaign strategies for the Australian NZ market, adapting global programmes for regional relevance and compliance. Account-Based Marketing (ABM) Account-Based Experience (ABX) Design and operationalise 1:1, 1:few, and 1:many ABM programmes targeting top-tier strategic, enterprise, and mid-market accounts in ANZ. Partner with Sales and RevOps to develop and maintain the target account list; segment accounts by tier, industry, revenue potential, and buying stage. Build personalised, multi-touch ABX journeys — orchestrating ads, content, events, direct mail, and executive engagement to create a cohesive, relevant account experience. Leverage intent data, firmographic signals, and CRM insights (Salesforce) to trigger timely, contextual outreach and nurture sequences. Develop and manage account-specific landing pages, microsites, and tailored content assets (case studies, business cases, ROI calculators) in partnership with content and design. Measure ABM programme impact across pi ... (truncated, view full listing at source)