Senior Manager Corporate Communications (Crypto)

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. Position Summary We’re looking for an entrepreneurial communications pro to support SoFi’s wide-ranging efforts across crypto, digital assets, and financial technology. The [Senior] Manager, Communications will drive programs that raise awareness for and deepen trust in SoFi’s products that serve consumers and businesses alike. More than just “crypto PR,” this role is a perfect fit for someone who loves rolling up their sleeves with product and business teams, demystifying complex topics for people and businesses who are new to crypto, collaborating with companies that partner with SoFi, and finding creative ways to break through the noise – all in the same week. Key Responsibilities Build programs that drive awareness of SoFi’s crypto products and services: Conceive and execute communications campaigns that engage a wide range of media, influencers, analysts, and other influential audiences surrounding SoFi’s expanding crypto product offeringsSupport distribution of SoFi crypto offerings through enterprise partnerships: Collaborate with SoFi partners and clients to facilitate the adoption of our crypto services and digital asset infrastructureCraft messaging and other assets that engage both crypto-curious and crypto-native audiences: Develop communications materials that educate and inspire audiences to action, reflecting deep empathy for the varying levels of understanding of – and confidence in – digital assets Navigate a fast-moving media environment: Maintain an extensive, up-to-date knowledge of the media ecosystem and how to maximize investments across owned, earned, and paid Serve as a trusted advisor: Support business, product, and marketing leaders as SoFi with insights and recommendations on communication strategies and risk mitigation Drive measurement and optimization: Track performance metrics and gather feedback to continuously improve our team’s impactHarness technology to extend our impact: Ensure we maximize the value of existing AI tools and evaluate new ones to expand our impact Qualifications 7+ years of diverse communications experience, with strong preference given to candidates who have worked in crypto-native and traditional finance settings Excellent messaging development, writing, presentation, and project management skills Proven track record of generating earned media and enhancing brand reach in crowded environments Strong relationships with relevant reporters, podcasters, influencers, editors, and/or producers Strong understanding of data and analytics in communications, from storytelling to impact measurement Experience in working within complex, matrixed organizations and managing cross-functional teams Bachelor’s degree Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to brea ... (truncated, view full listing at source)