Sr Field Marketing Manager

Skip to Content Sign In Sr Field Marketing Manager Req #23899 Canada Apply Share Job Description Posted Sunday, May 10, 2026 at 9:00 PM | Expires Saturday, July 11, 2026 at 8:59 PM Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally. About the opportunity Customer Base Field Marketing at Dayforce partners directly with customer-facing teams to drive engagement, pipeline, and expansion within key accounts and segments. This Senior Field Marketing Manager role owns the marketing strategy and execution across the Americas for a defined region, segment, or program, translating business priorities into targeted, high-impact programs. You’ll work closely with Sales, CSM, and cross-functional marketing teams to design and deliver programs that move accounts forward. This is a hands-on role that requires strong judgment, attention to detail, and the ability to operate effectively in a fast-paced, evolving environment. What you’ll get to do Own the customer base field marketing strategy and plan for your region, segment, and/or program, aligned to business and revenue goals  Own and evolve a defined program or motion (e.g., account-based, regional, and/or segment-focused), including strategy, execution, and performance  Design and execute targeted programs across priority accounts, including digital, in-person, and/or integrated campaigns  Partner closely with Sales and CSM leadership to align on account priorities, engagement strategy, and expected outcomes  Build trust and credibility with Sales, CSM, and cross-functional stakeholders, driving alignment and gaining buy-in across teams  Translate broader marketing programs into relevant, localized activations that drive impact within your segment and/or motion  Act as the connective layer between field teams and marketing, ensuring alignment, clarity, and follow-through  Act as a strategic marketing partner to Sales, CSM, and cross-functional teams, providing informed guidance on how marketing can most effectively support revenue goals  Track program performance, pipeline impact, and engagement signals, using insights to optimize and inform future strategy  Apply strong judgment in evaluating and prioritizing program requests and investments, balancing impact, effort, and resources to focus on highest-value opportunities  Drive end-to-end execution of programs, managing timelines, dependencies, budgets, and stakeholders with a high level of accuracy and accountability  Contribute to business review meetings and planning cycles with clear, data-backed insights and recommendations What success looks like Consistent contribution to pipeline and expansion within your region and/or program  Strong alignment and trust with Sales and CSM stakeholders  Programs are executed on time, on budget, and with high attention to detail  Clear visibility into performance, with the ability to adjust strategy based on results  Ability to prioritize effectively and focus on what drives the most impact Skills and experience we value 10+ years in B2B marketing, with experience in field marketing and/or ABM roles  Strong understanding of how marketing supports sales and revenue growth  Proven ability to build and execute integrated marketing plans tied to business outcomes  Experience running both digital and in-person marketing programs and campaigns  Comfortable working in a cross-functional, matrixed environment with multiple stakeholders  Strong analytical skills, with experience using tools like Salesforc ... (truncated, view full listing at source)