GCC Marketing Sr. Lead

GCC Marketing Sr. Lead At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Marketing Sr. Lead – GCC to serve as the regional brand and marketing leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the Gulf region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences in a rapidly evolving and high-opportunity region. RESPONSIBILITIES: - - Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives - Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets - Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution - Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations - Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally - Build and nurture relationships with key partners, government stakeholders, fitness communities, and influencers to drive grassroots growth and deepen brand affinity - Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations - Partner with commercial, retail, and distribution teams to support acquisition, engagement, and retention goals within the region QUALIFICATIONS: - - 7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands - Fluent in Arabic is a must - Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar) - Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization - Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels - Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery - Experience working with or navigating government entities, large partners, or regulated environments is a plus - Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations - Excellent communication skills with fluency in English; Arabic proficiency is a strong plus - Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The WHOOP ... (truncated, view full listing at source)