Business Development Representative - French Markets

The Team + The Role As a Business Development Representative at Pendo, you’ll join a high-performing sales team focused on creating new, high-quality pipeline across key French Speaking sales territories. The team partners closely with Account Executives and the broader go-to-market organization to identify the right companies, understand their business challenges, and introduce them to the value of Pendo’s platform. In this role, you’ll research SaaS, software, and web application companies, identify relevant buyer personas, and build targeted outreach that creates qualified sales opportunities. You’ll gain hands-on training in software sales while learning how to prospect effectively, understand customer pain points, communicate Pendo’s value, and grow toward a future sales executive role. This role is hybrid, where you will work 3 days per week in our Old Street, London office. What this looks like day-to-day Pipeline generation: Generate new, high-quality sales-qualified prospects for Account Executives. You’ll focus on creating meaningful opportunities that support territory plans and contribute to pipeline goals. Account research: Research and target high-potential SaaS, software, and web application companies. You’ll identify relevant buyer personas and understand how Pendo can support their business and product goals. Outbound prospecting: Build and execute cold calling, email, social selling, and multi-channel outreach campaigns. You’ll personalize outreach based on account research, prospect priorities, and market signals. Market prioritization: Use sales data and market insights to recognize trends and prioritize outreach. You’ll focus your time on the accounts and personas most likely to benefit from Pendo. Account Executive partnership: Partner with Account Executives to plan territory strategy and support pipeline creation. You’ll align on target accounts, messaging, outreach priorities, and next steps for qualified opportunities. Platform value communication: Learn how to communicate and demonstrate the value of the Pendo platform to prospective customers. You’ll build confidence in connecting customer pain points to Pendo’s capabilities. Salesforce management: Maintain accurate activity, prospect, and pipeline records in Salesforce. You’ll ensure account and prospect data stays current so the team has clear visibility into outreach and pipeline progress. Performance accountability: Meet weekly and monthly performance goals, including activity, meeting, and pipeline targets. You’ll manage your priorities with urgency and stay accountable to measurable outcomes. Coaching and development: Participate in coaching, feedback sessions, role plays, and team learning opportunities. You’ll use feedback to improve your prospecting approach, communication, and sales fundamentals. Who You Are Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work. You're a builder, not a maintainer. You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Business Development Representatives don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work. You're AI-curious - genuinely. You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut. Must-haves Fluency in French, with prior experience pitching to C Suite customers in French Passion to develop a career in sales 1+ years of sales, lead generation, business development, customer-facing, or r ... (truncated, view full listing at source)