(Senior) Product Marketing Manager (all genders)

Join us as a (Senior) Product Marketing Manager (all genders) in our Brand Marketing team and help shape the future of autonomous mobility! At MOIA, Product Marketing defines how our solutions are understood in the market. The function creates the strategic foundation for campaigns, stakeholder communication, Business Development conversations, and launches by developing positioning, messaging, use cases, and audience-specific value propositions. About the role We’re looking for a (Senior) Product Marketing Manager to own and define product marketing workstreams and support the continued development of MOIA’s product messaging and go-to-market structure. This role is ideal for someone who combines strong product curiosity with structured thinking and a sharp sense for audience needs. You will work closely with Product, Brand, Marketing, CRM, and Business Development to ensure MOIA’s capabilities are clearly positioned and understood in the market. The focus is on shaping the strategic foundation that other teams use in campaigns, content, CRM, and commercial communication. What you will do Own and drive key Product Marketing activities such as product positioning, value propositioning development, use-case definition, and go-to-market preparation Support the development of proof points, product terminology, and maintenance of messaging frameworks Help translate product updates, features, and solutions into clear market-facing logic Develop and refine buyer personas, stakeholder narratives, and audience-specific value angles Support launch preparation for pilots, product updates, and new solution components Collaborate closely with Product, Brand, Marketing, CRM, and Business Development to align on messaging and market relevance Contribute to internal product knowledge enablement through structured inputs, messaging documentation, and briefings Help ensure that all market-facing teams work from a consistent understanding of MOIA’s offer and differentiation What will help you to fulfill your role Experience in Product Marketing or a related role in a B2B, B2G, SaaS, mobility, or technology-driven environment Strong interest in complex products and the ability to translate technical capabilities into clear market-facing logic Good understanding of positioning, messaging, audience segmentation, and go-to-market fundamentals Ability to work across teams and bring structure to complex topics Strong communication and collaboration skills A hands-on, proactive working style and a strong sense of ownership Professional proficiency in English Ideally, experience in categories with long decision cycles, multiple stakeholders, and a high need for proof and trust-building Why this role matters MOIA’s audiences do not buy based on features alone. They need clarity on integration, safety, operations, and value at different stages of maturity and decision-making. This role helps Product Marketing build the strategic foundation that makes MOIA’s products understandable, relevant, and commercially viable in the market. We welcome applicants from diverse backgrounds — even if you don’t meet every requirement. If you’re excited about the role and MOIA’s mission, we’d love to hear from you! Our benefits in a nutshell Competitive salary (including bonus) Hybrid work setup: Work from home or one of our offices - you and your team decide how often to meet, blending flexibility with collaboration! Flexible working hours and the possibility of flexible work arrangements depending on your needs (parenting, care work, volunteering, etc.) Budget and monthly expense allowance for home office setup Possibility of remote work from outside Germany for up to 6 weeks per year from over 35 countries - learn more in our blog ! Public transport ticket (fully subsidized "Deutschlandticket") for commuting and travelling throughout Germany and discount on MOIA rides Subsidized fitness club membership or bike leasing Learning ... (truncated, view full listing at source)