Director, Strategic Partnership (APAC)

What you get to do in this role: Joint Planning & Governance:  Build strategic multi-year joint plans with APAC CRM partners — focused on sourced co-sell, embedded routes to market, launch, enablement, and co-marketing.  Drive alliance operational rigour and business review governance with ServiceNow and partner executives — establishing regional QBR cadence aligned to GPC rhythm.  Establish and enable world-class joint engagement in the APAC market for BFSI and industry solutions across CRM and AI.  Partner Recruitment & Ecosystem Development:  Recruit, onboard, and activate CRM-native/Built-On partners with priority focus on BFSI specialists, MRD / Manufacturing CRM practices, and AI-led firms; where ServiceNow CRM and AI are embedded in partner-owned managed services and customer solutions.  Manage the partner portfolio across three tiers (Strategic, Growth, Recruit) with structured activation plans, tracking time-to-first-sourced-deal as a core KPI.  Engage with the ServiceNow partner portal, deal registration processes, and partner program benefits to maximise commercial incentives.  CRM and AI Practice Building:  Guide focus CRM partners in building credible, billable CRM and AI practices on ServiceNow,  practice design, go-to-market positioning, technical bench development (credentials and certifications), and customer reference creation.  Enable partners to position and sell Now Next CRM, AI Agents, and Now Assist as differentiated alternatives to Salesforce and Microsoft Dynamics; particularly in BFSI, TMT, and Manufacturing / Retail accounts.  Build joint business cases for embedding Now Next CRM, CSM, and AI Agent capabilities into managed services — with commercial frameworks (resell, co-sell, embedded licensing) that incentivise sourced revenue over influenced activity.  Develop joint solution plays with partners that combine ServiceNow CRM with adjacent capabilities (CCaaS integration, FSM, CSM, CPQ) for industry verticals.  Pipeline Development & Revenue:  Own the APAC partner-sourced NNACV target and lead deal-level collaboration with ServiceNow field sales (AEs, CRM BDMs, solution consultants) on joint account planning and co-pursuit; ensuring partners are commercially credited for sourced opportunities.  Drive cross-functional engagement with field sales, solution specialists, pre-sales, and customer outcome services teams to drive accelerated pipeline expansion and showcase wins.  Maintain accurate pipeline visibility in Dynamics 365; partner account records, opportunity co-registration, and deal progression tracking.  Identify and convert competitive CPQ displacement opportunities through partner channels, leveraging end-of-sale timing as a recruitment and pipeline trigger.  AI Adoption & Enablement:  Act as the CRM and AI subject matter expert; coaching for partners and internal teams on Now Assist positioning, agentic AI use cases, and AI adoption playbooks.  Help partners develop repeatable delivery accelerators and customer success motions around AI adoption; usage benchmarking, consumption levers, and executive value reporting.  Represent APAC partner needs back to global CRM and AI product teams; capability gaps, competitive dynamics, and product roadmap priorities.  Market Intelligence & Competitive Positioning:  Monitor competitive partner ecosystems and CRM-CCaaS convergence trends to identify displacement and recruitment opportunities across APAC.  Maintain partner account intelligence in Dynamics 365; credentials, capability assessments, active pipeline, and competitive context.   To be successful in this role you have: Experience in leveraging or critica ... (truncated, view full listing at source)