Group Manager, Marketing Strategy & Operations (EDU)

The Opportunity The Group Manager, Marketing Strategy & Operations (EDU) serves as the strategic partner and operational anchor to the Senior Director, Business Strategy & Operations (EDU). This role owns EDU marketing strategy, programs, budgets, and drives strategic business operations activities on behalf of EDU. The position is explicitly designed as the second-in-command within EDU marketing operations, with near-term opportunity for expanded scope and advancement based on performance. Core Responsibilities Marketing Programs Own the end-to-end EDU marketing program portfolio, including the overall Strategies and Programs. Lead development and execution of marketing programs in partnership with Product Marketing , Engagement, and Community teams Own EDU marketing budget planning and forecasting, and impact measurement in close partnership with Financ e and Operations Managers Ensure programs are built on clear objectives , target audiences, success metrics, and execution plans. Drive scale and consistency through reusable program frameworks, playbooks, and operating standards. Work cross functionally with other PMM teams to align on budgets & deliverables and ensure regular and consistent communications. Representing Marketing strategies, programs and budgets in senior leader review meetings and planning discussions. Strategy & Operations Planning Serve as a strategic co-partner to the Senior Director, translating EDU priorities into actionable execution plans including key goals and outcomes, and regular tracking. Lead annual and quarterly planning cycles, including prioritization, resourcing alignment, and execution roadmaps. Drive cross-functional execution against commitments, proactively surfacing risks and gaps. Prepare executive-ready narratives, recommendations, and decision materials for Education leadership. Act as a delegate and proxy for the Senior Director when representing EDU strategy and operations. Business Operations Own the EDU operating model , including QBRs, Objectives and Key Results, BFAs, and executive business reviews . Track execution against goals and initiatives, ensuring accountability, transparency, and follow-through. Provide operational leadership and program support for major EDU initiatives and special projects Enable efficient execution for Product Marketing and Engagement teams through governance, workflows, and operational support. Serve as the go to leader to solve challenges related to operational issues, driving structured problem solving across teams. Measures of Success Clear alignment between EDU marketing strategy, programs, and business priorities. Effective budget management with demonstrated results Improved marketing operating rigor and decision velocity. Drive an operating model with consistency, engagement and outcomes. High-quality executive communications and leadership confidence. Expanded scope and leadership responsibility based on performance. What You Will Bring 8–10 years of experience in marketing strategy, marketing operations, or business operations with at least 4 years of people leadership. Proven experience owning marketing planning, programs, and budgets in a SaaS or platform environment. A proven leader who can influence at all levels, communicate effectively, and develop next generation talent Strong executive presence with the ability to influence senior leaders through clear narratives. Demonstrated ability to operate effectively in complex, matrixed organizations. Large capacity with eagerness for career growth into a larger role in the future. Education, B2B, or PLG experience preferred. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Pl ... (truncated, view full listing at source)