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Creative Design Lead LondonOakNorth Bank – Product And Design /Permanent - Full Time /Hybrid APPLY FOR THIS JOB At OakNorth, we're on a mission to empower ambitious businesses and the communities they serve. Since 2015, we've lent over $21 billion across the UK and US, helped create more than 58,000 new homes and 36,000 new jobs, and supported hundreds of thousands of personal savers — all while driving economic growth in the markets we serve. As OakNorth continues to grow across multiple products and customer segments, design becomes a direct lever on outcomes: it improves understanding and trust, raises conversion, and increases adoption across our journeys. Marketing and brand design is how we turn strategy into a coherent, high-performing set of experiences, ensuring every touchpoint is on-brand, measurable, and built to move commercial performance. The role 👋 OakNorth is scaling fast. We need a Design Manager who can hold brand integrity and output velocity at the same time, and who sees AI as the operating model, not an add-on. This is a hybrid manager + IC role. You’ll lead a team of three in India, but you’ll also be in the work, setting the taste bar by example, designing the highest-stakes pieces yourself, and running critique with the authority that only comes from still doing the craft. This role drives the visual expression of OakNorth across every surface a customer, prospect, saver, or partner touches before they meet the product: brand, website, campaigns, collateral, ads, sales enablement, and event design. What you’ll own 💼 BRAND AND VISUAL SYSTEM Evolve OakNorth’s brand and visual system across every external touchpoint globally. Raise the craft bar and consistency (type, layout, imagery, motion) while keeping the brand unmistakably OakNorth. Turn brand principles into repeatable assets: templates, guidelines, components, AI-driven, and examples teams can use. THE WEBSITE Lead end-to-end design for the website (IA, page design, component library, and governance). Partner with Marketing and Product to improve performance (conversion, clarity, and journey drop-offs). Establish a measurement + iteration loop (hypotheses, tests, learnings, rollouts). CAMPAIGN AND COLLATERAL OUTPUT Drive high-impact design: ads, landing pages, social, sales decks, investor materials, and event/environmental design. Build scalable systems so output stays fast without sacrificing quality (kits, modules, and reusable layouts). Ensure every “moment that matters” ships on time, on brand, and with clear success metrics. THE AI-POWERED PRODUCTION MODEL Build an AI-enabled production pipeline that increases throughput without increasing review debt. Enable non-designers with templated systems and clear approval gates. Deliver a step-change in asset velocity to scale designs impact across surface areas MANAGE A TEAM OF THREE, BE PART OF A WIDER DESIGN FUNCTION Set the bar on quality Lead a team based in Gurugram, India: ops, hiring, growth, performance, and succession. Run an operating model that works across time zones (async handoffs, weekly crit, clear quality bar). Contribute to a growing design community at OakNorth by sharing standards, tooling, and craft across product, brand, and marketing. Drive efficiency and focus across the team, ensuring time is spent on high-impact work by reducing low-value production through systems, templates, and AI-enabled workflows. What we’re looking for 👀 MUST-HAVES An exceptionally high taste bar in brand and marketing design, and the willingness to set it by example. This role is part IC: you will personally design the highest-stakes pieces, not just review them. Significant experience in brand and/or marketing design, including at least 2 years leading or managing designers. Experience managing a distributed team across multiple time zones. Hands-on experience deploying AI tools inside a live production pipeline (e.g., Firefly, Flora, Figma AI, or equivalent), with measurable impact on t ... (truncated, view full listing at source)