Senior Manager, Performance Marketing – North America

Company Overview At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future. Department Overview At Motorola Solutions, we believe that everything starts with safety. It’s the constant that empowers people to confidently move forward. As a global leader in public safety and enterprise security, we create and connect the technologies that help keep people safe where they live, learn, work, and play. Our integrated technology ecosystem unifies critical communications, video security and access control, and command center software, enabling collaboration in powerful ways. Join us in our mission to usher in a new era in public safety and security. Bring your passion, potential, and talents to a career that truly matters. We are seeking a Senior Manager to lead Performance Marketing across North America, unifying paid media, ABM, and digital demand generation into a single, scalable engine focused on pipeline growth. This role sits at the intersection of strategy, execution, and revenue impact, working closely with Sales, Field Marketing, and global teams to drive measurable business outcomes. This role involves managing and guiding a team of specialists and cross-functional collaborators to deliver high-impact, multi-channel campaigns, enhancing brand presence, driving conversions, and maximizing ROI. The manager will partner with a collaborative team of marketers, sales leaders, and other stakeholders to ensure the successful execution of marketing strategies. Job Description Key Responsibilities Define and lead the North America performance marketing strategy across: Paid Search (Google Ads, Microsoft Ads) Paid Social (LinkedIn, Meta) Demand Generation (YouTube, Display, Programmatic) Translate global and regional GTM priorities into scalable, measurable campaign plans Manage and optimize multi-million-dollar media budgets Own performance metrics tied to business outcomes: Pipeline generation Cost per opportunity Conversion rates across funnel stages Shift focus from lead volume to qualified pipeline and revenue contribution Partner with Sales and SDR teams to improve lead quality, follow-up, and conversion Lead the development and execution of account-based marketing (ABM) programs Align account selection, messaging, and activation with Sales and Field Marketing Leverage intent data (e.g., ZoomInfo), CRM audiences, and first-party data for targeting and personalization Lead and develop a team of performance marketers across North America Unify paid media execution and regional campaign strategy into a single operating model Establish scalable processes for campaign intake, prioritization, and execution Oversee end-to-end campaign lifecycle, planning, launch, optimization, and reporting Ensure best practices across audience targeting, creative and messaging, landing page performance Drive continuous testing across channels (PMax, Demand Gen, AI-driven formats) Ensure robust tracking and attribution across platforms (Google Ads, GA4, HubSpot, Salesforce) Translate performance data into actionable insights and strategic recommendations Partner closely with, field Marketing (regional alignment), sales & SDR teams (pipeline and follow-up), SEO & web teams (conversion optimization) and product Marketing (messaging and positioning) Act as the central connector between digital marketing and revenue team Qualifications: 6 years of experience in performance marketing, digital demand generation, or growth marketing Strong expertise in paid media (Google Ads, LinkedIn, Meta) Experien ... (truncated, view full listing at source)