Product Marketing - Competitive Intelligence Lead
SnowflakeUS-CA-Menlo Park; US-CA-Dublin; US-WA-BellevuePosted 23 February 2026
Tech Stack
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.Snowflake’s competitive intelligence team develops content to sharpen Snowflake’s differentiation and competitive positioning for our sales and marketing teams. Competitive intelligence teammates collaborate deeply with subject-matter experts across product, engineering, Field CTO, sales, and marketing teams. As a CI lead, you will be responsible for owning competitive positioning for our key competitors and enabling our field-facing teams to compete and win. This is a hybrid role that can be based in Menlo Park, CA; Dublin, CA; or Bellevue, WA.AS A COMPETITIVE INTELLIGENCE LEAD YOU WILL:Synthesize technical information to build concrete, simple-to-understand content and deploy value propositions to accelerate sales winsWork with GTM teams to build effective competitive sales strategies and develop assets including product demonstrations, collateral, and toolsContribute to Snowflake’s competitive intelligence strategy and charter, which includes both competitive intelligence and analyst relationsStrengthen Snowflake’s differentiation as an AI Data Cloud and bring it to market through our sales and marketing channelsEngage directly with customers, analysts, sales, product, engineering, Field CTO, and other teams at Snowflake to understand and synthesize competitive advantages and disadvantagesDistill complex competitive information into simple, persuasive, and accurate messagingCreate and edit messaging, content assets, and sales enablement assets to be used by Snowflake marketing and sales teamsLeverage data to identify opportunities, guide decisions, and measure the performance of go-to-market activities OUR IDEAL CANDIDATE WILL HAVE:7+ years of experience as a competitive intelligence practitioner5+ years of experience in the fields of data analytics, database, or cloud computing.Consideration may be given to those with extremely relevant product marketing, product management, and/or technical sales experiencePrior experience in the world of dataCustomer-facing experienceAbility to understand and synthesize technical informationStrong presentation and communication skillsAbility to build relationships and work successfully across functionsBA/BS requiredEvery Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.How do you want to make your impact?For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
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