Senior Field Marketing Manager (Federal / State)

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.<br><br>Over 30,000 organizations worldwide, including more than 100 companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.</p></div><h3>About the Role</h3> <p>As a Verkada Field Marketing Manager you are the CMO for our Federal and State business lines and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of the Federal and State sales segment and owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Federal and State business. If you are successful in this role, your contributions will directly result in millions of dollars in pipeline created across all branches of the government.</p> <p>This is a remote role based in Washington, D.C.</p> <h3>What You'll Do</h3> <ul> <li>You are the main counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets</li> <li>Execute best-in-class regional campaigns, both direct and with partners including but not limited to Verkada-hosted events, regional trade shows, industry or account specific webinars and any other tactic needed to hit pipeline goals</li> <li>Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own</li> <li>Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud</li> <li>Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns</li> <li>Work with channel partners to develop their overall marketing and customer engagement approach</li> <li>Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Federal and State segments</li> </ul> <h3>What You Bring</h3> <ul> <li>7-12 years of B2B marketing experience with <strong>3+ years experience in the Federal Civilian public sector market</strong></li> <li>Deep understanding of federal personas and the federal purchasing and procurement process</li> <li>Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams</li> <li>Experience working with channel and strategic partners to plan and execute on programs that achieve excellent results</li> <li>Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition</li> <li>Proven ability to act as an advisor and peer with sales leadership</li> <li>Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments</li> <li>Proven track record executing creative or out-of-the-box event and demand generation programs</li> <li>Willingness to travel about 25% of the time</li> <li>Inbox 0 mentality</li> </ul> <h3>Employee Benefits</h3> <p>Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by ... (truncated, view full listing at source)