Brand Designer

About the teamDesign is at the core of Vori’s DNA — you’ll join a collaborative, mission-driven group of foodies who care deeply about crafting beautiful and intuitive experiences that make meaningful impact on our customers and the world.Learn more at design.vori.comAbout this roleWe're looking for a Brand Design Lead to own how Vori shows up in the world—from storytelling that paints a picture of the grocery of the future to marketing that supports our go-to-market efforts. You'll be the founding member of our Storytelling Team, which will grow to include filmmakers, copywriters, and other creatives focused on evangelizing the brand and expressing the intimate stories of our customers who engage at the grocery store every day.As our brand lead, you'll be the creative throughline across go-to-market, design, and product. You'll shape strategy, set the bar for craft, and build systems that scale as we grow from early-stage startup to category leader. Working directly with founders and the Head of Design, you'll translate complex grocery operations into compelling brand experiences.We need an experienced designer capable of driving brand across multiple mediums: digital presence, environmental branding at conferences, physical marketing, service design touchpoints in our product experience, and merch the team will clamor for.This role is based in San Francisco, with a hybrid office culture (1-2 days per week). This role reports to the Head of Design.Note we encourage candidates to apply to who do not fit all the requirements. We understand your expertise can be heavily weighted in certain areas more than others and we like to see the full breadth of what you’re capable of.What you’ll DoOwn Vori's brand identityDefine and evolve our visual identity as we scale nationwide and beyondPartner with growth and product marketing to design scalable brand systemsSet the craft bar and ensure brand thinking and strategy informs product, GTM, and operationsDesign everything from case studies to sales collateral, to branding moments at events.Build the storytelling foundationSet creative direction for video, photography, and content that captures customer storiesHelp recruit and collaborate with filmmakers, copywriters, and storytellersTranslate "grocery-speak" into compelling narratives for different audiencesWhat we’re looking forPortfolio showing brand systems, marketing design, and storytelling across multiple mediums6+ years building brands, ideally in-house at a scaling tech company (Series A → C)Experience scaling an early brand to hundreds of thousands of customersUnderstanding of B2B/enterprise marketingNice to haves we want to seeMotion design, video editing, or art direction experiencePassionate about prototyping or building with AI toolsBackground in media, publications, or content studiosExperience with retail, supply chain, logistics, or physical productsBenefitsA competitive salaryHealthcare, vision, and dental insuranceUnlimited PTO, with minimum 21 days off + 14 office closures per yearGenerous parental leaveWhy VoriReal Impact & ownership. Mission-driven team building tech that helps local businesses thrive and keeps communities fed. You'll set strategy, build team, and own outcomesMarket Opportunity. Real revenue, real growth, top investors (Stripe, Uber, Palantir, and Toast), and a massive $1T market opportunity.Shape the company, not just the design. You'll work directly with founders and leadership to define what Vori becomes