Field Marketing Manager - Northern Europe

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.<br><br>Over 30,000 organizations worldwide, including more than 100 companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.</p></div><h3><strong>About the role</strong></h3> <p>As the Field Marketing Manager for Northern Europe, you’ll own Verkada’s regional presence and play a key role in expanding our footprint across EMEA. Verkada is a high-growth technology company with a proven product, a vast addressable market, and the resources to win it - and you’ll be instrumental in driving that next chapter of growth! You’ll work closely with a fun, collaborative marketing and sales team.</p> <h3><strong>What You'll Do</strong></h3> <ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0"> <li data-stringify-indent="0" data-stringify-border="0">Serve as the “CMO” for your territory—owning regional marketing strategy while executing a diversified program mix that includes Verkada-hosted events, regional trade shows, webinars, and other demand-generating initiatives.</li> <li data-stringify-indent="0" data-stringify-border="0">Become the ‘go-to’ person for marketing in the Benelux and Nordic regions, and act as the advocate/evangelist for our marketing strategy. Partner and develop a trusted peer relationship with the Regional Sales Directors, EMEA Marketing Leadership and cross-functional leaders on the overall strategy and expected marketing results. Build face-to-face relationships with these stakeholders on a regular basis</li> <li data-stringify-indent="0" data-stringify-border="0">Demonstrate ability to build relationships with European customers and thought-leadership bodies, and use this input to enhance marketing outcomes</li> <li data-stringify-indent="0" data-stringify-border="0">Refine field marketing strategies processes.</li> <li data-stringify-indent="0" data-stringify-border="0">Develop and plan the regional field marketing plan to meet customer, growth, and revenue objectives for your region. </li> <li data-stringify-indent="0" data-stringify-border="0">Execute best-in-class region and local language campaigns, both direct and with partners. This includes trade shows, lunch learns, technical hands-on workshops, roundtables, webinars, top account marketing, and other tactics as appropriate.</li> <li data-stringify-indent="0" data-stringify-border="0">Partner closely with Sales leadership to tactically engage key target accounts</li> <li data-stringify-indent="0" data-stringify-border="0">Devise and execute marketing experiments to meet the unique requirements of your region and scale and automate successful campaigns that have shown strong ROI.</li> <li data-stringify-indent="0" data-stringify-border="0">Closely track budgets, lead flow and follow-up, and results against goals.</li> <li data-stringify-indent="0" data-stringify-border="0">Communicate status, action items, results, and deliverables across marketing and sales.<br> <div id="message-list_1765165153.879259" class="c-virtual_list__item" data-qa="virtual-list-item" data-item-key="1765165153.879259"> <div class="c-message_kit__background p-message_pane_message__message c-message_kit__message" data-qa="message_container" data-qa-unprocessed="false" data-qa-placeholder="false"> <div class="c-message_kit__hover" data-qa-hover="true"> < ... (truncated, view full listing at source)