Marketing Operations Manager

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.<br><br>Over 30,000 organizations worldwide, including more than 100 companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.</p></div><h3><strong>About the Role</strong></h3> <p>Our Marketing team prides itself on using a first principles approach to unlock new ways of scaling revenue. Using operations and engineering to overcome obstacles and scale/automate processes, we experiment where most marketing teams fall short. As a Marketing Automation Manager on the team, you will own the systems and processes that power marketing campaigns and directly accelerate revenue growth.</p> <p><strong>We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week.</strong></p> <h3><strong>What You’ll Do</strong></h3> <ul> <li><strong>Marketing Operations</strong> <ul> <li>Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns.</li> <li>Own and optimize lead ingestion, enrichment, routing, and lifecycle management—ensuring sales receives high-quality leads, quickly and efficiently.</li> <li>Champion marketing ops best practices and scale-friendly infrastructure, driving adoption of tools and processes across the organization.</li> <li>Partner cross-functionally with sales, engineering, analytics, and brand to align campaign execution with business goals.</li> </ul> </li> <li><strong>Campaign Execution Enablement</strong> <ul> <li>Own everything from day-to-day campaign execution to scaling campaign operations for a fast-growing, multi-region team.</li> <li>Translate campaign requirements into scalable systems workflows, reducing manual steps and eliminating operational friction.</li> <li>Build infrastructure to support campaign performance monitoring, attribution, and insights via automation and reporting tools.</li> <li>Act as the go-to expert for tools like Marketo/Hubspot and Salesforce—supporting program setup, lead flows, integrations, and field mappings.<strong><br></strong></li> </ul> </li> <li><strong>Technical Ownership</strong> <ul> <li>Design and maintain ETL pipelines to support real-time campaign logic, reporting, and data quality initiatives using SQL, Python, and other tools.</li> <li>Build scalable automations and integrations across MarTech tools using Workato, AWS, Retool, APIs, and more.</li> <li>Manage complex workflows and integrations for webinars, demos, and intent-triggered campaigns.</li> <li>Monitor lead flow and pipeline health using BI tools (e.g. Looker) to identify issues and drive campaign optimizations.</li> </ul> </li> </ul> <h3><strong>What You Bring</strong></h3> <ul> <li>5+ years in Software Engineering, Marketing Technology, Business Systems, or Revenue Operations, ideally in a high-growth B2B SaaS environment.</li> <li>Hands-on experience with Marketo (or HubSpot) and Salesforce, including building automations, integrations, and managing lifecycle flows.</li> <li>Expertise in marketing infrastructure, including web form ingestion, API-based lead capture, enrichment tools (e.g. Clearbit), and real-time follow-up logic.</li> <li>Advanced SQL skills and working knowledge of Python; experienced in building or maintaining data pipelines and ETL processes.</li> <li>Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda).</li> <li>Process-o ... (truncated, view full listing at source)