MBA Intern - Product Marketing

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.<br><br>Over 30,000 organizations worldwide, including more than 100 companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.</p></div><h3><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>About the Role </strong></span></h3> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">As a member of the Product Marketing team, you will have an integral role in both crafting and executing go-to-market strategy across Verkada’s marketing and sales efforts. </span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">You will join the Product Marketing team as a high-impact contributor, and will gain exposure to a wide variety of the initiatives, products, and customer insights that drive Verkada’s marketing and sales motion. As an intern on the team, you will help steer cross-functional initiatives and projects from ideation to insights, content development, and execution across the GTM lifecycle. </span></p> <h3><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>What You'll Do </strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Develop product and program positioning and competitively differentiated messaging based on user research, market insights, and product knowledge. </span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Gather customer feedback and dig into industry trends, customer use cases, and technology challenges to understand customer needs and challenges. </span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Work closely with Brand, Creative and Demand Generation teams to increase market presence and drive pipeline through key outbound activities (digital and live events, web and doc content, sales assets, emails, etc). </span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Partner with Channel and Sales Enablement teams to effectively position products and programs to help drive market awareness and target outcomes. </span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Bring new collateral to market by taking the lead on product and program launches - planning, creating/managing deliverables and timelines in order to maximize impact. </span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results. </span></li> </ul> <h3><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>What You Bring </strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Currently enrolled ... (truncated, view full listing at source)