Program & Events Manager, Executive Customer Programs

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.<br><br>Over 30,000 organizations worldwide, including more than 100 companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.</p></div><h3><strong>About the Role</strong></h3> <p>We are seeking a strategist to elevate our Executive Briefing Program as a holistic brand experience, bridging the gap between event operations and integrated marketing. You will not only host world-class customer meetings but also drive the internal and external campaigns that generate demand. From designing marketing assets to orchestrating white-glove executive briefings, you will ensure every digital and physical touchpoint contributes to Verkada’s sales pipeline and brand authority.</p> <h3>What You'll Do</h3> <p><strong>Strategic Event Management Hosting</strong></p> <ul> <li><strong>Orchestrate High-Impact Engagements:</strong> Plan and host strategic Executive Briefings that directly influence the sales pipeline and contribute to revenue growth.</li> <li><strong>Brand Ambassadorship:</strong> Serve as a visible internal and external ambassador for the Verkada EBC, championing the program's value across social media, industry networks, and stakeholder communities.</li> <li><strong>Operational Excellence:</strong> Manage day-to-day facility operations and administrative logistics with precision, ensuring a flawless, white-glove visitor experience.</li> </ul> <p><strong>Integrated Marketing Promotion</strong></p> <ul> <li><strong>Drive End-to-End Campaigns:</strong> Create and manage comprehensive promotional assets across digital, email, and social channels - including landing pages, ad copy, and slide decks - to drive awareness and attendance.</li> <li><strong>Content Strategy Alignment:</strong> Partner with Content Campaigns teams to ensure briefing materials align with broader corporate narratives; lead creative collaboration with Design to ensure high-quality visual standards.</li> <li><strong>Performance Analytics:</strong> Track campaign metrics and asset performance to identify trends, optimize engagement strategies, and improve conversion rates for future events.</li> </ul> <h3>What You Bring</h3> <ul> <li><strong>Hybrid Experience:</strong> 4-6 years in B2B marketing (integrated, campaign, or content functions) <strong>coupled with</strong> 3+ years of customer-facing experience (events, EBC, or sales).</li> <li><strong>Asset Creation:</strong> Proven experience managing a high volume of creative output across multiple formats. Must be comfortable writing and editing copy for email, landing pages, and social media with a keen eye for brand tone.</li> <li><strong>Executive Presence:</strong> Stellar interpersonal skills with the ability to engage effectively with anyone, regardless of seniority - including C-level executives from leading global organizations.</li> <li><strong>High-Stakes Execution:</strong> Exceptional ability to multitask and collaborate cross-functionally in a fast-paced environment. Must have a track record of managing demanding workloads while delivering flawless results.</li> <li><strong>Strategic Analytical:</strong> Strong analytical skills to track campaign performance, combined with the ability to think strategically while executing programmatically.</li> <li><strong>Communication:</strong> Superior verbal and written communication skills are essential for both internal collaboration and external ... (truncated, view full listing at source)