Head of Revenue Analytics

<div class="content-intro"><p style="line-height: 1.2;"> </p> <hr> <p><strong>About Gusto</strong></p> <p><span style="font-weight: 400;">At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our </span><a href="https://gusto.com/about/careers/total-rewards"><span style="font-weight: 400;">Total Rewards philosophy</span></a><span style="font-weight: 400;">. </span></p></div><p><strong>About the Role:</strong></p> <p>As the <strong>Head of Revenue Analytics </strong>at Gusto, you will lead a critical function responsible for using data to measure, analyze, and optimize the drivers of our Go-to-Market revenue. Reporting to the Head of Revenue Operations, you will be a strategic partner to our GTM and Product teams, using a deep understanding of customer behavior and market trends to drive growth, retention, and profitability.</p> <p>You will lead a team of Gusties responsible for revenue forecasting, marketing analytics, and customer expansion insights, working cross-functionally with Sales, Marketing, Finance, Data, and Product to guide Gusto’s growth strategy. The ideal candidate is an exceptional data leader who can balance strategic vision with hands-on analytical work — someone equally comfortable shaping forecasts at the executive level and rolling up their sleeves to build reports or run ad-hoc analyses when needed.</p> <p><strong>What You'll Do:</strong></p> <ul> <li><strong>Strategic Leadership:</strong> Develop and execute a comprehensive revenue analytics strategy that aligns with GTM’s overall business goals. Partner with GTM and RD leaders to provide the data and insights needed to make informed, data-driven decisions.</li> <li><strong>Forecasting Planning:</strong> Lead the design and execution of revenue forecasts across acquisition, expansion, and retention. Provide Finance and GTM leaders with accurate, transparent, and actionable views of performance.</li> <li><strong>Marketing Analytics:</strong> Drive analysis of acquisition efficiency, ROI, attribution, and customer lifecycle value to optimize spend and guide strategic bets.</li> <li><strong>Customer Retention Insights:</strong> Deliver churn, retention, and CLV analysis to inform strategies for engagement, upsell, and long-term profitability.</li> <li><strong>Insights and Recommendations:</strong> Conduct deep-dive analyses to identify revenue drivers and anomalies. Translate complex data into clear, actionable insights and recommendations for senior leadership and cross-functional partners.</li> <li><strong>Quota Budget Alignment:</strong> Partner with Finance and GTM leaders to support quota setting, budget allocation, and performance tracking.</li> <li><strong>Data Products Infrastructure:</strong> Build and scale datasets, dashboards, and tools that provide self-serve access to revenue insights while ensuring data quality and consistency.</li> <li><strong>AI-Driven Analytics:</strong> Evaluate and apply AI/ML techniques to enhance forecasting, attribution, and customer lifecycle modeling. Stay ahead of emerging AI tools that can drive efficiency and accuracy in revenue analytics.</li> <li><strong>Cross-Functional Collaboration:</strong> Serve as a critical partner to Sales Ops, GTM Analytics, Marketing Ops, and Finance in aligning data and insights across the funnel.</li> <li><strong>People Empowerment:</strong> Recruit, mentor, and develop a high-performing analytics team. Foster a culture of curiosity, analytical rigor, and operational excellence to deliver impact across the business.</li> </ul> <p> </p> <p><strong>What We’re Looking For: </strong></p> <ul> <li>12+ years of experience in anal ... (truncated, view full listing at source)