Staff Marketing Analytics

<div class="content-intro"><p>At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.</p> <p>The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!</p></div><p><strong><span data-contrast="auto">Summary:</span></strong><span data-contrast="auto"> SolarWinds, a leader in IT management software, is seeking a Marketing Analytics Manager to join our Marketing Analytics team. This role will support marketing teams by analyzing performance trends and applying learnings to enhance marketing programs. The Marketing Analytics Manager will collaborate with key stakeholders to track and understand online customer behavior and contribute to shaping our marketing strategy.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Responsibilities:</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li><span data-contrast="auto">Partner with marketing teams to track weekly/monthly business performance against company goals and provide recommendations for future adjustments to quickly and efficiently achieve those goals.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Identify key data needs from the business and translate them into clear technical requirements for analysts and data engineering team members to build efficient, effective solutions.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Assist stakeholders in improving marketing operations and answering business questions via combining data across the entire funnel, located in Adobe Analytics, Marketo, Salesforce, and Tableau.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Drive improvements in Conversion Rate Optimization program, through A/B testing measurement, analysis and experiment suggestions based on data.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Conduct ad hoc and deep analysis, then synthesize the outcomes into clear and appropriate recommendations.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Translate the results of complex analytics problems into actionable strategies and present the output with clarity and attunement to audience needs.</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span data-contrast="auto">Required Skills:</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li><span data-contrast="auto">5+ years of experience in marketing analytics.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Bachelor’s degree, MBA a plus.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Deep knowledge in all facets of marketing analytics (data capture from various marketing applications, attribution and ROI measurement, outcome reporting, and translation into business insights).</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Strong communication skills, with the ability to translate complex details into clear outcomes; and comfortable with communicating on both a technical level (data engineering, fellow analysts) and business level (executives, marketing team).</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="aut ... (truncated, view full listing at source)