Growth Marketing Manager

<div class="content-intro"><p>Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you’ll find your place here. We value winning together—while learning, having fun, and making a profound difference for the dreamers and builders in the world. </p></div><p>We are looking for a <strong>Growth Marketing Manager</strong> who can plan, execute, and optimize multi-channel campaigns that drive B2B acquisition, user engagement, and revenue growth for Cloudways. This role sits at the intersection of performance marketing, content, lifecycle, and partner-led growth. You will be responsible for turning strategy into an operating plan with measurable outcomes—not just launching campaigns.</p> <p>This role reports to the Agency Growth Team Lead and is suited for an experienced marketer who can design, execute, and optimize growth strategies across multiple channels. You will work cross-functionally to turn business objectives into clear campaign motions, establish efficient execution workflows, and own performance outcomes. The role requires a data-first mindset, where every initiative is tied to measurable business goals and directly contributes to defined KPIs.<br><br>To be considered for this position you must be able to demonstrate B2B technology marketing experience gained in a corporate working environment and you should be open to spending most of your day in execution.</p> <h2><strong>What You'll Be Doing:</strong></h2> <h3><strong>Strategic Campaign Planning Execution</strong></h3> <ul> <li>Translate business and revenue goals into clear growth strategies, campaign plans, and execution roadmaps.</li> <li>Define messaging, target audiences, channels, timelines, and success metrics for each campaign.</li> <li>Own campaign performance from launch through optimization, ensuring alignment with defined KPIs.</li> </ul> <h3><strong>Paid Acquisition Performance Marketing</strong></h3> <ul> <li>Work with the paid media agency to shape paid acquisition strategy, messaging, and campaign direction across Meta and Google.</li> <li>Provide clear briefs, audience insights, positioning, and creative inputs to support effective paid campaigns.</li> <li>Review performance at a campaign and funnel level to inform messaging, audience focus, and creative iteration, without directly managing ad platforms or bidding.</li> </ul> <h3><strong>Content Campaign Asset Development</strong></h3> <ul> <li>Collaborate with content, design, and product teams to develop assets for campaigns.</li> <li>Create or contribute to ad creatives, landing pages, email copy, and campaign messaging.</li> <li>Ensure content is aligned with campaign goals and optimized for performance across channels.</li> <li>Identify, evaluate, and onboard influencers to distribute Cloudways owned content and promotional offers</li> </ul> <h3><strong>Email Lifecycle Marketing</strong></h3> <ul> <li>Working in collaboration with our Email CRO team, plan and manage email and lifecycle campaigns</li> <li>Drive key outcomes across activation, engagement, retention, and expansion.</li> <li>Leverage segmentation, automation, and experimentation to continuously improve lifecycle performance.</li> </ul> <h3><strong>Partner Program Growth</strong></h3> <ul> <li>Own the marketing plan of deliverables to promote the agency partner program, to drive partner engagement and sourced revenue.</li> <li>Design and execute partner campaigns, co-marketing initiatives, and enablement assets.</li> <li>Work closely with partner-facing teams to align incentives, messaging, and execution.</li> </ul> <h3><strong>Cross-Functional Collaboration Alignment</strong></h3> <ul> <li>Partner closely with product, customer success, CRO, and agency partner t ... (truncated, view full listing at source)