Senior Revenue Marketing Manager, Expansion & ABM

<div class="content-intro"><p>From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.</p></div><p><span style="font-size: 10pt;"><strong>About the Role</strong></span></p> <p><span style="font-size: 10pt;">Fivetran powers the modern data stack for thousands of companies through automated, reliable data pipelines.</span></p> <p><span style="font-size: 10pt;">We’re hiring a Senior Revenue Marketing Manager - Expansion ABM to join our Revenue Marketing, Expansion team. This role will own and scale account-based and lifecycle programs across our Commercial customer segment, with a clear mandate to drive product adoption, expansion pipeline, net revenue retention, and account growth.</span></p> <p><span style="font-size: 10pt;">This is a highly cross-functional, revenue-impacting role partnering closely with Sales, Customer Success, Business Development, Regional Marketing, Product Marketing, and Product to design and execute programs that directly influence expansion and retention outcomes.</span></p> <p><span style="font-size: 10pt;">You’ll play a critical role in helping customers realize value faster, expand into new use cases, and grow their Fivetran footprint over time.</span></p> <p><span style="font-size: 10pt;">This is a full-time, hybrid position based out of our Denver, CO office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team</span></p> <p><span style="font-size: 10pt;"><strong>Technologies You’ll Use</strong></span></p> <ul> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Demandbase, Webflow, Marketo, Mutiny, Postal.io, Salesforce, and Looker</span></p> </li> </ul> <p><span style="font-size: 10pt;"><strong>What You’ll Do</strong></span></p> <ul> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Own the expansion-focused ABM strategy for Commercial customer accounts across the full post-sale lifecycle</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Build and scale 1:1, 1:few, and 1:many ABM programs to drive expansion pipeline, cross-sell, and multi-product adoption</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Partner with Sales and Customer Success to align programs to account plans, expansion motions, and revenue targets</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Design multi-channel lifecycle campaigns to accelerate time-to-value, increase product adoption, and improve retention</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Activate personalized expansion and cross-sell plays using product usage data, intent signals, and buying indicators</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Deliver tailored account experiences, including personalized campaigns, content, and microsites</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Optimize programs using engagement, product, and revenue performance data</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Measure and report on impact across expansion pipeline, closed-won expansion, net revenue retention, and churn reduction</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Partner with analytics and operations to ensure accurate attribution and revenue impact tracking</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Drive experimentation and apply best practices to continuously improve expansion and lifecycle performance ... (truncated, view full listing at source)