SEO Program Manager

<div class="content-intro"><p>Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.</p></div><h2>What is The Role</h2> <p>Elastic is seeking an <strong>SEO program manager</strong> to join our Discoverability and Globalization team, to help set and execute SEO strategy. The SEO program manager will help implement our annual SEO program, with a focus and passion for growing Elastic’s brand search visibility, growing our website traffic and conversions, and driving continuous SEO improvements across elastic.co.</p> <p>You are a subject matter authority in search engine optimization and an excellent communicator who is excited to evangelize and drive adoption of SEO best practices. You understand the nuances of SEO content and are able to use SEO reporting tools to formulate data-driven insights and advise marketing and non-marketing teams on how to continuously improve organic content. You are always learning and are up to speed on AI Optimization trends and tools.</p> <p>Do you value teamwork and take an inclusive approach to collaboration? You might be the next Elastician!</p> <h2>What You Will Be Doing</h2> <h2><strong>SEO strategy and planning </strong></h2> <ul> <li>As a member of the Discoverability and Globalization, you will co-create an Elastic SEO center of excellence with consistent SEO principles, standard processes, and experimentation to guide continuous search visibility and web traffic growth</li> <li>Lead the development of SEO strategy for technical elastic.co properties (i.e., Elk stack/platform content, Docs, and Labs)</li> <li>Collaborate to build annual goals and metrics with Elastic marketing analytics, technical site owners, and external agencies.</li> <li>Serve as the SEO authority for new web migrations, web refreshes, redesigns, or other website improvements</li> </ul> <h2><strong>SEO research and execution</strong></h2> <ul> <li>Leverage SEO tools to produce in-depth keyword and prompt research and competitive analysis, search intent/behavior research, and recommendations for new technical content (topics, formats, etc.)</li> <li>Establish and scale SEO standards and compliance, including, but not limited to, on-page narrative refreshes/rewrites, metadata improvements, copy optimizations, schema markup improvements, meta tags enhancements, cross-linking, etc.</li> <li>Provide SEO training to product and engineering teams to improve search visibility for technical organic content</li> </ul> <h2><strong>Measurement and reporting</strong></h2> <ul> <li>In collaboration with our Technical SEO specialist, conduct comprehensive technical SEO audits using our SEO tool, Botify, to identify and resolve technical issues impacting elastic.co such as crawl errors, improper canonicalization, page indexation issues, slow page speed, etc.</li> <li>Monitor search performance metrics, using Elastic dashboards and/or reports, and host monthly syncs to review and assist stakeholders optimize webpage content, improve user engagement, and identify new organic content opportunities</li> </ul> <h2>What You Bring</h2> <ul> <li>5+ years of hands-on SEO experience as an SEO strategist (or similar role) in high-tech, B2B software sales, agency, and/or PLG business model</li> <li>Experience with SEO and AIO tools like SEMrush,o Profound, Botify, Screaming Frog, Google Search Console (GSC), and Google Analytics (GA4)</li> <li>Strong analytical skills and experien ... (truncated, view full listing at source)