Senior Integrated Marketing Lead, Consumer Campaigns (Cash App & Afterpay)

<p>It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.<br><br>Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.</p> <h4><strong>The Role</strong></h4> <p>Cash App is seeking a<strong> </strong>senior integrated marketing leader<strong> </strong>to own and deliver the company’s highest-impact consumer campaigns across Cash App and Afterpay — spanning banking, payments, and Buy Now Pay Later. This role is for a full-funnel campaign marketing leader who can set the strategic frame, make clear tradeoffs, shape distinctive creative, and orchestrate media to drive meaningful brand and product impact at scale.</p> <p>This leader will be the directly responsible owner for integrated campaign strategy, connecting product storytelling to culture, community, and real consumer needs — driving measurable brand and product lift across awareness, consideration, and adoption. The ideal candidate is deeply experienced in owning large-scale, high-stakes campaign<strong>s</strong> (from ~$10M to $50M+), excels at partnering with Creative and Media teams, and knows how to translate insight into work that moves both hearts and metrics.</p> <p>Success in this role will be defined by step-change improvements in brand relevance, product understanding, and sustained growth across Cash App and Afterpay’s consumer ecosystem, as well as by establishing a clear, repeatable operating model for integrated campaigns that increases clarity, speed, and impact over time.</p> <h4><strong>Key Responsibilities</strong></h4> <p><strong>Strategic Campaign Leadership</strong></p> <ul> <li>Serve as the single accountable owner for integrated consumer campaign strategy across Cash App and Afterpay, ensuring alignment with brand vision, product priorities, and long-term growth goals.</li> <li>Own the development of full-funnel campaign frameworks — from audience insight and strategic positioning through creative expression, channel activation, and measurement — with authority to make final decisions when tradeoffs are required.</li> <li>Partner closely with Creative Strategy and Brand Design to shape distinctive, culturally resonant creative platforms that connect product benefits to real consumer moments and communities, while maintaining accountability for campaign outcomes.</li> <li>Lead cross-functional go-to-market planning across Product, Creative, Brand Media, Data Science, and Comms to deliver cohesive, high-impact campaigns, <strong>b</strong>ringing clarity when ownership or direction is ambiguous.</li> <li>Act as a senior decision-maker who can influence lead across disciplines and levels, bringing clarity, conviction, and momentum to complex, high-stakes initiatives.</li> </ul> <p><strong>Media, Investment Activation</strong></p> <ul> <li>Own campaign investment strategy and budget allocation as a strategic tradeoff lever across paid, owned, and earned channels — ensuring media strategies ladder up to campaign objectives and long-term brand and business value.</li> <li>Partner with Channel, Brand Media, and Finance teams to allocate spend intelligently across upper- and lower-funnel efforts, balancing brand building with performance impact and making clear calls when ... (truncated, view full listing at source)