Content & Messaging Manager (PLG)

<p> </p> <p>You will own how Navan communicates its value to product-led users across the entire funnel. This is not just a writing role — it’s a <strong data-stringify-type="bold">messaging ownership role</strong> that combines strategy, research, and high-impact copywriting to drive acquisition, activation, and engagement.<br>You should genuinely enjoy the creative side of the work — developing ideas, writing scripts and briefs, and shaping how concepts come to life across different formats.</p> <p> </p> <p><strong data-stringify-type="bold">What You’ll Do</strong></p> <p><br>• Own PLG messaging end-to-end, including value propositions, messaging hierarchy, use-case narratives, and objection handling</p> <p>• Conduct customer, market, and competitor research to inform messaging decisions</p> <p>• Develop creative ideas and write clear, inspiring scripts and briefs for ads, video, landing pages, and lifecycle communications</p> <p>• Partner with Growth, CRO, PMM, Product, and Design to align messaging across the funnel</p> <p>• Test, iterate, and optimize messaging based on performance and user behavior</p> <p>• Uphold and evolve Navan’s brand voice in a growth context</p> <p> </p> <p><strong data-stringify-type="bold">What We’re Looking For</strong></p> <p><br>• 3 + years in growth marketing, conversion copywriting, and messaging with a strong portfolio showcasing successful short-form content (ads, landing pages, email) and data-driven results. Preferably within a PLG environment or the travel-tech industry.</p> <p><br>• Proven ability to <strong data-stringify-type="bold">own messaging strategy</strong>, not just execute copy</p> <p> </p> <p>• Strong research skills with the ability to turn insights into clear decisions</p> <p> </p> <p>• Excellent writing and editing skills• A genuine enthusiasm for the creative process, including ideation, scripting, and briefing• Comfortable owning projects end-to-end in a fast-paced environment</p>