Director, Lifecycle Marketing

<p>We’re looking for a data-driven, results-obsessed lifecycle marketing leader to own and scale our lifecycle marketing strategy across the full customer journey for Navan’s products. This role is pivotal in driving remarketing, and cross-sell programs that maximize customer engagement, retention, and lifetime value.</p> <p>As the Director of Lifecycle Marketing, you will be responsible for our owned marketing channels—including Email, Push, SMS, In-Product, and In-App messaging. You’ll define the vision, set the roadmap, and oversee execution of lifecycle initiatives that directly influence revenue.</p> <p>You’ll work closely with Product, Data, Brand, and Marketing Operations and Account Management teams to drive cross-functional alignment and impact.</p> <p> </p> <p><strong>What You'll Do</strong></p> <ul> <li>Lifecycle Strategy Vision: Architect and lead the end-to-end lifecycle marketing strategy to support engagement, retention, and cross-sell. Build and prioritize a roadmap that drives revenue, improves usage rates, customer retention, and LTV</li> <li>Advocate: Champion the resourcing, tooling, and prioritization required to unlock the role’s full growth potential</li> <li>Tell Compelling Stories: Serve as lifecycle marketing’s storyteller — partner with Brand and PMM to shape tone, voice, campaign themes and proof points used across email, in-app, web and SMS.</li> <li>Collaborate: Work cross-functionally with Account Management , Product Marketing, Revenue Operations, Sales, Engineering and Data team to embed lifecycle logic across the customer experience</li> <li>Design, execute Optimize: Oversee the development and launch of automated and manual campaigns across email, and in-app channels. Ensure campaigns are timely, personalized, and aligned with product and business priorities</li> <li>Segmentation Personalization: Build sophisticated targeting strategies using behavioral, demographic, and transactional data. Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities</li> <li>Testing Experimentation: Own a robust testing agenda across creative, messaging, and audience strategies. Leverage AI tools and predictive modeling to continuously improve campaign performance</li> <li>Performance Analysis Reporting: Define and track KPIs across lifecycle programs. Deliver actionable insights to senior leadership and continuously refine strategy based on performance data</li> <li>Compliance Best Practices: Ensure all campaigns adhere to regulatory standards and industry best practices, with a strong focus on customer privacy and data protection</li> <li>Build guidelines and best practices to minimize bot activities and maximize impact</li> </ul> <p> </p> <p><strong>What We’re Looking for: </strong></p> <ul> <li>You hold a Bachelor’s degree in Marketing, Business, Communications, or another relevant field; an MBA or advanced degree is a plus.</li> <li>You bring 12+ years of relevant experience in lifecycle marketing, database marketing, PLG, demand generation, ideally within B2B SaaS, travel or technology sectors.</li> <li>You are skilled in translating data into strategy. Comfortable owning KPIs and presenting insights to executive stakeholders.</li> <li>Fluent Hands-on experience with Marketo or similar platforms (Braze, Iterable, Pocus, etc.), CDP, etc.</li> <li>Demonstrated experience in developing messaging frameworks, writing campaign copy, and co-creating communication assets (email, push, in-app, SMS).</li> <li>Collaborative Leader: Strong communicator and cross-functional partner. Able to influence across Product, Data, Brand, and Growth teams</li> <li>Testing Mindset: Data driven and passionate about working at the intersection of product, marketing and engineering to drive experimentation and optimization.</li> <li>Experienced in A/B testing, multivariate testing, and scaling winning strategies.</li> <li>You excel in a fast-paced environment, combining strategic thinking with ... (truncated, view full listing at source)