VP of Marketing

Phantom is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance.By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories, alongside some of the most recognizable consumer technology platforms in the world.Role DescriptionPhantom started as the most-loved crypto wallet. Now we're building a consumer finance platform that competes with Robinhood and Cash App. The infrastructure is crypto-native, but users don't need to know or care about that.Your job is to make one hundred million people trust us with their money.That's hard. People are skeptical of new financial products, and they should be. You need to build a brand that earns credibility, acquire users profitably at scale, and position Phantom as the obvious choice for people who want modern finance without the friction or the fees.You'll own brand, product marketing, content, and comms. You'll have budget and autonomy. There's no playbook for this because no one has done exactly this before.What you’ll doDefine and execute the marketing strategy for Phantom's evolution from wallet to global consumer finance platformBuild the brand narrative: why Phantom, why now, why trust usPartner with product on launches, positioning, and gtm for new financial productsScale brand marketing while maintaining efficiencyQualifications10+ years in consumer marketing, with real experience in fintech or consumer finance. Bonus if you've marketed to Gen Z.You've managed a significant marketing budget and can talk specifics about what you learned and what actually worked.You've done brand building and understand that trust is the product.You've built and led small, high-output teams. You know how to hire and you know how to ship.You have a track record of high agency. Not "leadership experience" but actual evidence that you see problems and fix them without being asked.You can write. Crisp, clear, no corporate fluff.What we’re not looking for"Marketing leaders" who delegate everything and manage upPeople who need a 50-person team to get anything doneAnyone who thinks crypto marketing is all memes and influencersFolks who optimize for looking busy over actual outcomesWhy Work with UsWe are a team of experienced builders in the blockchain and crypto industry. Our journey began from users seeking an easy, seamless path to accessing the crypto ecosystem. This passion fueled our exponential growth, allowing us to onboard over 16M+ active users in just over three years; with our user base growing weekly. Our dedication to a secure and seamless user experience has made us the leading wallet on Solana as well as our multi-chain approach enhances our platform's versatility, meeting the needs of a diverse and growing user base. By staying at the forefront of technology and user expectations, we continue to innovate and set industry standards on self-custodial crypto wallets.There has never been a better time to work in crypto to help shape the future of innovation with a focus around the wallet experience!First impressions matter: Wallets are responsible for a users first impression with crypto and onboarding new users into crypto. By ensuring that a user has a great first-time experience with crypto, we can help supercharge the growth of the entire ecosystem.Make crypto easier to navigate: There is no easy way for a user to discover and navigate all that crypto has to offer. Wallets have a unique opportunity to help users not onl ... (truncated, view full listing at source)