Integrated Campaigns Lead

<div class="content-intro"><h4><span style="color: rgb(0, 0, 0);">About us</span></h4> <p>Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks. </p> <p>Opportunities to make an impact with bold thinking are real—and happening daily at Coalition.</p></div><h4><span style="color: rgb(0, 0, 0);">About the role</span></h4> <div> <p><span style="color: rgb(0, 0, 0);">The Integrated Campaigns Lead will serve as the primary bridge between Demand Generation and Product Marketing, driving Coalition’s audience-centric engagement strategy. This role will lead the planning and orchestration of integrated campaigns that unite the entire marketing organization around strategic themes, key activations, and growth goals.</span></p> <p><span style="color: rgb(0, 0, 0);">This is a highly cross-functional leadership position responsible for operationalizing campaigns across all major marketing functions, ensuring alignment with revenue teams, and guiding audiences toward actions that create measurable business impact. The role will shape how Coalition reaches, engages, and converts priority audiences across the full funnel.</span></p> </div> <h4><span style="color: rgb(0, 0, 0);">Responsibilities</span></h4> <ul> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Develop, maintain, and operationalize a campaign theme calendar for key audiences with full alignment from Product Marketing and Content</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Champion Coalition’s priority audiences by deeply understanding their needs, influencing segmentation strategies, and guiding teams on how to reach them more effectively</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Own and execute the multi-channel campaign strategy, setting full-funnel goals and ensuring the right mix of channels to maximize reach and impact</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Rally large cross-functional groups—PMM, Content, Creative, Growth, RevOps, and Sales—around unified campaign plans and activations</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Optimize channel investment to ensure efficient, high-impact audience engagement</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Provide analytics, reporting, and insights to drive continuous campaign improvement</span></li> </ul> <h4><span style="color: rgb(0, 0, 0);">Skills and Qualifications</span></h4> <ul> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">8–10 years of experience in Integrated Campaigns, Digital Marketing, Demand Generation, ABM, or Field Marketing</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Experience leading campaigns at a growing company and operating at scale</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Strong understanding of multi-channel GTM motions, audience segmentation, and campaign orchestration</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Excellent communication and project management skills; proven ability to rally large cross-functional teams</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Strong analytics and campaign performance reporting skills</span></li> </ul> <h4><span style="color: rgb(0, 0, 0);">Bonus Points</span></h4> <ul> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Familiarity with IT buyers or the insurance market</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Experience working closely with Product Marketing and Sales organizations</span></li> <li style="color: rgb(0, 0, ... (truncated, view full listing at source)