Digital Marketing Manager

<div class="content-intro"><p><strong><span data-contrast="none">Our Mission:</span></strong><span data-ccp-props="{"201341983":0,"335559685":720,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="none">6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.</span><span data-ccp-props="{"201341983":0,"335559685":720,"335559739":160,"335559740":259}"> </span></p> <p><strong><span data-contrast="auto">Our People:</span></strong><span data-ccp-props="{"201341983":0,"335559685":720,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.</span><span data-ccp-props="{"201341983":0,"335559685":720,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">We want 6sense to be the best chapter of your career.</span><span data-ccp-props="{"201341983":0,"335559685":720,"335559739":160,"335559740":259}"> </span></p></div><p>6sense is looking for a digital marketing manager with a passion for digital strategy, conversion optimization, analytics and driving pipeline. This is a key role at 6sense and one that supports our entire marketing organization. This role will manage our website, create landing pages, test to optimize conversions/performance, create personalized website experiences, and report on outcomes with GA4 and similar tools.</p> <p><strong>Responsibilities:</strong></p> <p>● Partner with marketing team members to guide them in best practices and possibilities for custom landing pages supporting events and campaigns</p> <p>● Day to day management of WordPress website</p> <p>● Create custom high-performing pages, including testing various copy as well as layout</p> <p>● Manage website personalization tool</p> <p>● Mange AI agents with a goal of maximizing conversions</p> <p>● Report on website performance</p> <p>● Continually test to drive higher performance across the website</p> <p>● Work closely with the content team on AEO/SEO initiatives, including technical and content updates across the site</p> <p> </p> <p><strong>Requirements:</strong></p> <p>● 5-7 years of experience</p> <p>● Strong organizational skills and ability to manage multiple projects simultaneously</p> <p>● Strong interest in CRO and ability to self-identify and execute tests</p> <p>● Understanding of ABM technologies and how to execute</p> <p>● Experience with WordPress and website management, including: building pages, working closely with web designers, reporting and analytics</p> <p>● Knowledge of SEO/AEO technical best practices</p> <p>● Experience with Google Analytics 4 and Tag Manager</p> <p>● Experience with Qualified or similar conversational AI platform</p> <p>● Experience with Trendemon, Mutiny or other website personalization tools</p> <p> </p> <p><strong>Desired:</strong></p> <p>● Experience with Salesforce or other CRM</p> <p>● Experience with an attribution platform</p> <p>● Experience with LinkedIn Advertising</p> <p>● Experience with Google Ads</p> <p> </p> <p>Base Salary Range: <span class="collapsed-field-text">$107,096.25 - $157,074.50</span>. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and exper ... (truncated, view full listing at source)