SEO Specialist

<div class="content-intro"><p>Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you’ll find your place here. We value winning together—while learning, having fun, and making a profound difference for the dreamers and builders in the world. </p></div><p>We are looking for a results driven <strong>SEO Specialist</strong> who is passionate about increasing organic visibility, driving qualified traffic, and accelerating business growth through modern search strategies.</p> <p>As an SEO Specialist at Cloudways, the managed hosting division of DigitalOcean, you will play a key role in strengthening our organic growth engine across traditional search platforms and emerging AI-driven discovery channels. You will collaborate closely with content, product marketing, and growth teams to develop and execute scalable SEO strategies that help developers, agencies, startups, and businesses discover Cloudways solutions across the web.</p> <h2><strong>What You’ll Do</strong></h2> <ul> <li>Develop and execute comprehensive SEO strategies focused on increasing organic traffic, keyword visibility, and conversions across Cloudways properties.</li> <li>Conduct keyword research and search intent analysis to identify high-impact growth opportunities across product, educational, and solution-based content.</li> <li>Optimize existing content assets through on-page SEO best practices including metadata optimization, content structuring, internal linking, and topical clustering.</li> <li>Partner with content teams to create high-quality, search-first content aligned with developer and SMB audience needs.</li> <li>Monitor and improve content performance using data-driven insights from Google Search Console, GA4, and SEO platforms.</li> <li>Identify and expand topical authority through semantic SEO, entity optimization, and topic cluster development.</li> <li>Optimize Cloudways content for AI-powered search engines and generative answer platforms by improving content clarity, structure, and contextual relevance.</li> <li>Perform competitor analysis to identify gaps, emerging opportunities, and evolving search trends within the cloud hosting ecosystem.</li> <li>Collaborate with technical SEO and engineering teams to ensure SEO best practices are integrated into site structure, page templates, and CMS workflows.</li> <li>Support international SEO initiatives including content localization and market expansion strategies.</li> <li>Track SEO KPIs and provide performance reporting, insights, and recommendations to growth leadership.</li> <li>Stay updated on algorithm changes, AI search evolution, and emerging search behaviors to continuously refine strategies.</li> </ul> <h2><strong>What You’ll Add to DigitalOcean</strong></h2> <ul> <li>3–5+ years of hands-on SEO experience, preferably within SaaS, hosting, technology, or developer-focused industries.</li> <li>Strong understanding of on-page SEO, keyword research, content optimization, and search intent mapping.</li> <li>Proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, Sitebulb, or similar platforms.</li> <li>Experience working with Google Search Console, GA4, and performance analytics tools.</li> <li>Ability to translate SEO insights into actionable content and growth strategies.</li> <li>Strong collaboration skills with content writers, marketers, and cross-functional teams.</li> <li>Excellent analytical, problem-solving, and communication skills.</li> <li>A curiosity-driven mindset with the ability to test, learn, and adapt in a fast-evolving search landscape.</li> </ul> <h2><strong>Preferred Qualifications</strong></h2> <ul> <li>Experience optimizing content for AI-driven search engines and LLM-powered discovery pla ... (truncated, view full listing at source)