Director of Lifecycle Marketing

<div class="content-intro"><p>Our mission is to open the door to the life-changing impact of education. We build market-leading, online college credit and test-preparation solutions that help working adults earn their degrees, advance their careers, and achieve economic mobility. Recognized by Fast Company and GSV 150 as one of the world’s most innovative education companies, we are also at the forefront of AI-first learning, combining artificial intelligence with the latest learning science to improve access and outcomes at scale.</p> <p>Our product is our impact. Through our <em>Keys to College</em> and <em>Keys to the Classroom</em> initiatives, we have saved students over $700 million in tuition and enabled hundreds of thousands of learners to pursue and succeed in careers across nursing, teaching, counseling, business, and other high-demand fields. We are deeply focused on measurable outcomes and building products that create meaningful, lasting change in people’s lives.</p></div><p><span data-contrast="none"><strong>About the Role</strong></span></p> <p><span data-contrast="none">Study.com is seeking a strategic, data-driven Director of Lifecycle Marketing to architect and scale customer journeys that drive new members, retention, and long-term value. This is a high-impact leadership role where you'll define and execute lifecycle strategies across customer acquisition, onboarding, engagement, and win back—while embedding personalized AI-powered workflows into every stage of the customer experience.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="none">You’ll lead channel owners across email, SMS, push, CRO and GTM strategy, and collaborate closely with Growth, Product, Content, Creative, and Data Science to power sustainable SaaS growth.</span><span data-contrast="auto"> </span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <p><strong>This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.</strong></p> <p><strong><span data-contrast="auto">What You’ll Do</span></strong></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Develop and execute a full-funnel lifecycle marketing strategy that improves acquisition, reduces churn, and increases LTV across all user segments.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Lead journey mapping and leverage AI tools to manage automated workflows based on customer behavior, lifecycle stage, and predictive analytics to identify key friction points and opportunities</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Collaborate with the Product team to analyze customer data and co-lead CRO testing programs, identifying patterns and opportunities to grow Study.com’s member base and increase CVR, retention, and LTV revenue.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","4 ... (truncated, view full listing at source)