Director, Business Lead, At Work

<div class="content-intro"><p><a href="https://www.sofi.com/sofi-employee-applicant-privacy-notice/" target="_blank"><strong>Employee Applicant Privacy Notice</strong></a></p> <p><strong>Who we are:</strong></p> <div> <p>Shape a brighter financial future with us.</p> <p>Together with our members, we’re changing the way people think about and interact with personal finance.</p> <p>We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. <strong>Join us to invest in yourself, your career, and the financial world.</strong></p> </div></div><p><strong>The role:</strong></p> <p>As the BU Leader for <strong>At Work</strong>, you will be the primary architect of our employer-channel growth strategy. You will hold direct <strong>PL responsibility</strong> and serve as the strategic bridge between market demands and our technical execution. In partnership with Engineering and Product organizations, you will define how we deliver world-class financial wellness and employee benefit solutions to modern workforces.</p> <p><strong>What you’ll do: </strong></p> <ul> <li><strong>Drive PL Strategic Growth:</strong> Own the end-to-end financial performance of the At Work business unit, setting and achieving aggressive KPIs for revenue, user acquisition, and margin expansion.</li> <li><strong>Team Management: </strong>Build, lead, and scale a high-performing sales and partnership success team by setting clear direction, outcomes, and KPIs. Drive accountability and execution at scale while developing talent, managing performance effectively, and fostering a strong, engaged culture aligned with SoFi’s growth and standards.</li> <li><strong>Product Engineering Partnership:</strong> Co-author the product roadmap with technical leadership, ensuring that our employer-facing platform and employee-facing platform are scalable, competitive, and mission-aligned.</li> <li><strong>B2B2C Sales Leadership:</strong> Oversee the go-to-market and Sales strategy and execution, collaborating with Marketing to penetrate the enterprise and mid-market employer segments.</li> <li><strong>Cross-functional Orchestration:</strong> Lead a high-stakes matrixed environment, aligning Legal, Compliance, and Operations to ensure our benefit programs meet regulatory standards while maintaining a seamless user experience.</li> <li><strong>Drive Sales via Product Partnership: </strong>Collaborate with SoFi’s consumer product teams to design integrated features that incentivize employees to deepen their relationship with the SoFi platform, turning the "At Work" channel into a primary engine for high-quality member growth.</li> <li><strong>Strategic Ecosystem Development:</strong> Identify, negotiate, and manage third-party partnerships (e.g., HRIS integrations, benefit providers).</li> <li><strong>Data-Driven Iteration:</strong> Utilize deep data analytics to monitor program health, running experiments to optimize the "flywheel" between employer adoption and individual employee engagement.</li> </ul> <p><strong>What you’ll need:</strong></p> <ul> <li><strong>Business Unit Leadership: </strong>10+ years of experience leading a business unit (GM, Product, or Growth), specifically within high-growth Fintech or technology environments. You have a proven track record of managing a full PL and understanding the financial implications of product and strategic decisions.</li> <li><strong>Strategic Sales Partnership Excellence: </strong>10+ years experience in B2B2C sales leadership and partner management. You possess the ability to translate complex product visions into compelling narratives that resonate with executive-level external partners ... (truncated, view full listing at source)