Director, Head of Programming - Frndly TV

<div class="content-intro"><h2 style="font-family: GothamBold,Helvetica,Arial,sans-serif; color: #662d91;">Teamwork makes the stream work.</h2> <p> </p> <h3 style="font-family: GothamBold,Helvetica,Arial,sans-serif;"><strong>Roku is changing how the world watches TV</strong></h3> <p>Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.</p> <p>From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.</p> <p> </p></div><h3><strong>About the role </strong></h3> <p>The Director, Head of Programming at Frndly TV will shape the company’s content strategy and value proposition to drive subscriber growth, engagement, retention, and monetization. Working closely with Frndly TV’s senior leadership team and Roku’s content distribution organization, this role is responsible for developing and executing a programming strategy that strengthens Frndly TV’s position in the streaming space. </p> <p>This role requires both strategic leadership and hands-on execution, including translating programming strategies into actionable acquisition plans and directly negotiating and closing content deals. The Director, Head of Programming will evolve Frndly TV’s content offering, using a deep understanding of the evolving pay TV landscape to maximize brand value and long-term business impact. </p> <p>For Colorado Only - The estimated annual salary for this position is between $180,600 - $282,400 annually.</p> <p>Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.</p> <p>This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off." <br> </p> <h3><strong>What you’ll be doing </strong></h3> <ul> <li>Own Frndly TV’s programming strategy, from market analysis and strategic planning through partner negotiations, deal structuring, and execution. </li> <li>Identify content gaps and evaluate new programming opportunities that support subscriber growth, engagement, and retention. </li> <li>Leverage viewership and performance data to inform strategy and licensing decisions and optimize content performance. </li> <li>Build and maintain strong relationships with content partners across and beyond the Roku ecosystem; serve as the primary point of contact for all Frndly TV content providers while driving long-term strategic partnerships. </li> <li>Collaborate cross-functionally with Marketing, Retention, Ad Sales, and Product to ensure content strategies support broader business objectives and are implemented effectively. </li> <li>Manage programming budgets, forecasts, and financial performance. </li> <li>Monitor and communicate content performance against defined KPIs to inform future investments and strategy. </li> <li>Develop a deep understanding of Frndly TV’s business model, subscriber base, and operational mechanics to inform programming decisions. </li> </ul> <p> </p> <h3><strong>We’re excited if you have </strong></h3> <ul> <li>Proven ability to develop and execute content and programming strategies that drive measurable business outcomes. </li> <li>Strong understanding of the evolving pay TV, vMVPD, and streaming landscape. </li> <li>Demonstrated experience negotiating and closing content licensing agreements and partnerships. </li> <li>Highly data-driven ... (truncated, view full listing at source)