Manager, Mexico Marketing

<div class="content-intro"><h2 style="font-family: GothamBold,Helvetica,Arial,sans-serif; color: #662d91;">Teamwork makes the stream work.</h2> <p> </p> <h3 style="font-family: GothamBold,Helvetica,Arial,sans-serif;"><strong>Roku is changing how the world watches TV</strong></h3> <p>Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.</p> <p>From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.</p> <p> </p></div><h3>About the team</h3> <p>The International Consumer Marketing team drives scale and engagement to Roku by inspiring and delighting our customers throughout their journey.  We aim to provide customers with the best streaming experience possible by helping them discover new products and features, engage with entertainment across the Roku platform, and delight in the entire experience. When we succeed, we drive value for our business.</p> <p> </p> <h3>About the role</h3> <p>We are looking for a talented Marketing Manager in Mexico with deep customer and Mexican market knowledge to optimize marketing strategies and execution across the entire customer journey, from new customer acquisition to engagement to brand affinity. This role will work across several business units, including Devices (Roku Players and Roku TV) and Platform (Content and Viewer Product). In this role, you will report to the Director of International Consumer Marketing, based in the United States. </p> <p>This opportunity requires experience in team management, project management, and marketing campaign execution, as well as strong communication skills and detail-oriented, creative problem-solving. </p> <p>This people manager will thrive and succeed in a fast-paced, technical environment within a complex and highly competitive industry. The ideal candidate has exemplary communication skills and will build knowledge and relationships within the organization, including the corporate headquarters based in the United States. The candidate should be comfortable in managing a team with a focus on developing programs and campaigns for both consumers and Roku users. This role also requires a creative, data-driven, motivated, agile candidate with strong time management, project management, and problem-solving skills.</p> <p> </p> <h3>What you'll be doing </h3> <ul> <li><span class="TextRun SCXW208120492 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW208120492 BCX0">Lead a country-focused marketing team managing planning and campaign execution across the entire customer journey, from customer acquisition to engagement</span></span></li> <li>Develop an understanding of the drivers of local purchase behavior (acquisition), customer activation (engagement), and habitual usage (retention) </li> <li>Oversee new device and OS product launches and manage the cross-functional implementation </li> <li>Develop and implement campaigns and promotions, including Own and Operated channels, ATL, BTL, and digital </li> <li>Manage Lifecycle Marketing programs and automations</li> <li>Manage all Channel Marketing activities; collaborate with Distributors/Retail/E-tail customers as well as with the global retail and ecommerce marketing team to create in-store materials (shippers, videos, demos) and online presence that supports a cohesive brand/product message </li> <li>Monitor customer touchpoints to ensure marketing and promotional message ... (truncated, view full listing at source)