Director, Paid Media

<p><strong>Remote (PST working hours) | Marketing Team | Reports to Sr. Director, Growth Marketing</strong></p> <p> </p> <p><span style="font-size: 12pt;"><strong>Who is Allbirds?</strong></span></p> <p>At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies, calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.</p> <p>We take our craft seriously, but not ourselves. As part of the Allbirds family, you can look forward to team lunches, product tests, fun company events, inspiring guest speakers, comfortable shoes, sheep puns, and lots of creative ideas.</p> <p><strong>Where we need help</strong></p> <p>We’re looking for a hands-on paid media leader who can balance day-to-day execution with strategy. You set a vision and aren’t afraid to get into the weeds. This person understands customers, knows how to tell a strong brand story, and uses data to grow the business.</p> <p>You’ll manage a small team of channel managers and partners, drive creative to see what connects best with our audience and manage media budgets. The goal is simple: drive profitable growth across the paid marketing funnel (ROAS, CAC:LTV, revenue)</p> <h2><span style="font-size: 12pt;"><strong>What You’ll Do</strong></span></h2> <ul> <li>Directly manage and optimize campaigns across all paid channels (Search, Social, Display, Affiliates, CTV).</li> <li>Own the strategy and aid in-platform execution — including bidding, targeting, budget allocation, placements, and creative performance.</li> <li>Build and manage monthly, quarterly, and annual media plans tied to acquisition, retention, and efficiency goals.</li> <li>Lead structured creative testing within platforms to identify what messaging and formats drive performance. Partner closely with the creative team to develop and refine platform-native ads.</li> <li>Use first-party data and CRM insights to sharpen targeting and improve measurement.<br>Manage and mentor a small in-house team while remaining actively involved in campaign execution.</li> <li>Manage and coach a small team of paid media specialists. </li> </ul> <p><strong>Who You Are</strong></p> <ul> <li>8+ years of paid media experience at high-growth eCommerce or DTC brands; agency experience a plus.</li> <li>Deep, hands-on expertise managing campaigns directly in Google Ads, Meta, TikTok, Pinterest, and other key platforms.</li> <li>Comfortable moving between strategy and execution—you set a vision and aren’t afraid to get into the weeds.</li> <li>Skilled in creative testing with a track record of extracting actionable insights that inform performance and brand storytelling.</li> <li>Strong creative intuition and ability to translate data into a clear, creative direction.</li> <li>Experienced in incrementally testing and MMM (Liftlab a plus!).</li> <li>Proven record of driving measurable growth in acquisition and iROAS while building brand connection through reach/frequency.</li> <li>Analytical, curious, and adaptable to fast-moving environments.</li> <li>Bachelor’s degree in Marketing, Business, Analytics, or related field.</li> </ul> <p><strong>What do we offer?</strong><br>Remote with preference for PST working hours. You must live in one of the following states: Ariz ... (truncated, view full listing at source)