Product Marketing Lead

<h3><strong>SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry. </strong></h3> <p>As a Product Marketing Lead, reporting to the Head of Product Marketing, you will be responsible for core positioning, messaging and go-to-market of key products, articulating their unique benefits to clients and their fans. You will partner cross-functionally with product, marketing, comms and more to bring products to market in uniquely SeatGeek ways, and help ensure future products have a strong market fit. You will also partner with sales and customer success to drive understanding of SeatGeek’s differentiated value. </p> <h3><strong>What you'll do</strong></h3> <ul> <li>Craft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans</li> <li>Develop a comprehensive understanding of product offerings for both clients and fans, a deep understanding of our client base and their core needs, our differentiators v. key competitors, and the biggest opportunities for us to grow</li> <li>Create programs and content that help our clients and their fans get the most value out of SeatGeek products</li> <li>Contribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and more</li> <li>Maintain strong relationships with XFN partners to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and Finance</li> <li>Leverage competitive and customer insights to drive pricing and packaging for new and existing products</li> </ul> <h3><strong>What you have</strong></h3> <ul> <li>8+ years of product marketing experience, ideally with experience working in unique industries with complex business models, major competition, or interesting regulatory environments</li> <li>Proven track record of taking high-profile products and features to market for growth companies with business and consumer audiences</li> <li>Ability to articulate the essence of complex products and the value they create. Can develop a strong messaging hierarchy and effective content strategy plan </li> <li>Willingness and know-how to quickly, and deeply, understand the market (live event technology), our customers (teams, leagues, artists and fans) and competition </li> <li>Experience leading or contributing to pricing initiatives, including taking new pricing or packages to market</li> <li>Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with leadership </li> <li>Proactive self-starter with an ownership mentality. Solutions over problems, north-star over specific roadmap, and balancing analytical skills with gut decisions</li> </ul> <h3><strong>Perks</strong></h3> <ul> <li>Equity stake</li> <li>Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely</li> <li>A WFH stipend to support your home office setup</li> <li>Unlimited PTO</li> <li>Up to 16 weeks of fully-paid family leave </li> <li>401(k) matching </li> <li>Student loan matching program</li> <li>Health, vision, dental, and life insurance</li> <li>Up to $25k towards family building, reproductive health services and Gender-affirming care</li> <li>$500 per year for wellness expenses</li> <li>Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical</li> <li>$120 per month to spend on tickets to live events</li> <li>Annual subscription to Spotify, Apple Music, or Amazon music</li> </ul> <p> </p> <hr> <p><em>The salary range for this role is $114,000 - $166,000 USD. This role is also equity eligible. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of expe ... (truncated, view full listing at source)