Product Marketing Manager, Competitive Intelligence

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses.Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the world’s leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we’re focused on developing cutting-edge technology, expanding into new global markets, and—above all–driving incredible value for our customers. Join us!Your RoleWe are looking for a Product Marketing Manager who will be responsible for building out Zip’s competitive strategy and market intelligence program. The ideal candidate for this position is a strategic thinker with a deep passion for market research, strong analytical skills, and the ability to translate competitive insights into actionable strategies. You’re someone who thrives in fast-paced environments, can operate without a set playbook, and excels at distilling complex information into clear, compelling messaging.As a strategic cross-functional partner, you’ll drive competitive enablement across our go-to-market, product, and executive teams. Example initiatives include developing competitive playbooks and battle cards, tracking market trends and competitive moves, delivering training to sales teams, and partnering with product managers to inform roadmap decisions based on competitive dynamics.Please note that we are looking for someone who will be able to come into our downtown San Francisco office on a hybrid basis (3 days / week).You willOwn Zip’s competitive intelligence strategy and conduct in-depth research on markettrends, competitive offerings, and emerging threats to inform Zip’s positioning and GTM approachMonitor and analyze competitor messaging, pricing, partnerships, and GTM strategies to identify opportunities to sharpen Zip’s positioning and future directionDevelop and maintain competitive analysis materials (e.g., battlecards, competitive briefs, objection-handling guides, etc.) to equip sales and customer-facing teams with the insights they need to winDeliver ongoing training and enablement sessions for sales, customer success, and other teams to ensure they have a deep understanding of Zip’s competitive advantagesCollaborate with product managers to provide competitive insights that shape roadmap decisions, feature prioritization, and differentiation strategiesPartner within the marketing and analyst relations team to ensure Zip is well-represented in thought leadership content and industry reportsSynthesize complex data into clear, actionable insights that inform GTM strategy, marketing campaigns, and sales playsStay ahead of industry trends and procurement technology innovations to ensure Zip remains the clear leader in intake and procurement orchestrationQualifications3+ years of experience in product marketing, competitive intelligence, market research, or a related fieldExperience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposalsStrong project management skills to plan and execute multiple projects simultaneously while meeting deadlinesFoundational product marketing skills (messaging & positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research, etc.)Prove ... (truncated, view full listing at source)