Senior Manager, Performance Marketing

1Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth.About 1PasswordAt 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.The Senior Manager, Performance Marketing will report to the Director of Performance Marketing and is responsible for driving scalable, measurable demand through paid marketing channels in support of 1Password’s sales-led-growth. This role sets the strategic direction for B2B performance marketing, oversees day-to-day operations, and leads a team of individual contributors responsible for paid acquisition programs that generate pipeline and revenue impact.This leader will balance strategy with execution, ensuring paid channels are optimized against both leading indicators (Leads, MQLs) and lagging indicators (pipeline, opportunities, revenue influence), while building a high-performing, analytically rigorous team.This is a remote opportunity within Canada and the US.Key responsibilities:Strategic LeadershipOwn the B2B performance marketing and demand generation strategy for Sales Assist, aligned with broader marketing and revenue objectives.Develop annual and quarterly roadmaps for paid demand programs, informed by pipeline goals, audience insights, experimentation learnings, and performance trends.Identify growth opportunities across channels, audiences, messaging, and funnel stages to improve efficiency and scale pipeline contribution.Paid Channel & Program OwnershipOversee paid B2B channels including (but not limited to) paid social, display, native, programmatic, direct buys, and emerging paid channel opportunities.Guide channel strategy across awareness, consideration, and conversion, ensuring alignment with full funnel global campaign strategiesBudget Management & Investment OptimizationOwn the planning, allocation, and day-to-day management of paid media budgets across all B2B performance marketing channelsMonitor pacing and performance in real time, making ongoing budget optimization decisions across channels, campaigns, and regions to maximize impact and efficiencyPartner with Finance on forecasting, accruals, and spend reconciliation, ensuring accuracy and transparency in budget reportingEvaluate ROI and marginal returns across channels and tactics to inform budget shifts, scaling decisions and overall investment strategyPerformance Measurement & OptimizationOwn week-over-week, month-over-month, and quarter-over-quarter performance tracking and reporting.Ensure the team rigorously monitors leading indicators (leads, MQLs, conversion rates, CPL) and lagging indicators (pipeline creation, opportunity volume, revenue influence).Translate performance data into insights and clear recommendations for optimization, investment shifts, and experimentation.Build strong feedback loops with Global ... (truncated, view full listing at source)